M&A Deal Summary

TCG Acquires Baobab

On January 1, 2021, private equity firm TCG acquired media company Baobab

Acquisition Highlights
  • This is TCG’s 2nd transaction in the Media sector.
  • This is TCG’s 9th transaction in the United States.
  • This is TCG’s 6th transaction in California.

M&A Deal Summary

Date 2021-01-01
Target Baobab
Sector Media
Buyer(s) TCG
Deal Type Buyout (LBO, MBO, MBI)

Target

Baobab

Redwood City, California, United States
Baobab is an independent interactive animation. Baobab projects have starred Oprah, John Legend, Ali Wong, Kate Winslet, Daisy Ridley, Glenn Close, Lupita Nyong'o, Jennifer Hudson, Edward Norton, Diego Luna, Ethan Hawke, and many others. Its slate of original projects is currently being adapted into books, comics, films, games, series, and more. Baobab was founded in 2015 and is based in Redwood City, California.

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Buyer(S) 1

Buyer
DESCRIPTION

TCG (The Chernin Group) is a private investment firm focused on majority and minority investments in growing consumer businesses. Specific areas of interest include digital media, commerce, marketplaces, sports, gaming, consumer finance, and health/wellness. The Firm is a long-term investor and looks to work alongside companies to help build lasting value. TCG was originally formed in 2010 and is headquartered in Playa Vista, California.


DEAL STATS #
Overall 9 of 16
Sector: Media M&A 2 of 2
Type: Buyout (LBO, MBO, MBI) M&A Deals 2 of 2
State: California M&A 6 of 9
Country: United States M&A 9 of 16
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 Surfline

Huntington Beach, California, United States

Surfline specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide. Surfline was founded in 1985 and is based in Huntington Beach, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-16 Goldin Auctions

Runnemede, New Jersey, United States

Goldin Auctions is an online marketplace for trading cards, sports memorabilia, and other collectibles. Goldin Auctions is the official auction partner of the Naismith Memorial Basketball Hall of Fame, The Major League Baseball Players Alumni Association, The Jackie Robinson Foundation, and the Babe Ruth Birthplace and Museum. Goldin Auctions is based in Runnemede, New Jersey.

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