Add-on Acquisition • Internet Software and Services

Tarmac Acquires Usetrace

On January 26, 2021, Tarmac acquired internet software and services company Usetrace

Acquisition Context

This is Tarmac’s 1st transaction in the Internet Software and Services sector.
This is Tarmac’s 1st transaction in Finland.

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M&A Deal Summary
Date	January 26, 2021
Target	Usetrace
Sector	Internet Software and Services
Buyer(s)	Tarmac
Deal Type	Add-on Acquisition

Target Company

Usetrace

Helsinki, Finland

Usetrace provides a browser-based, automated user interface testing tool for recording and scripting user flows, called traces, from the perspective of users. Usetrace is based in Helsinki, Finland.

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Buyer Overview 1

Buyer

Tarmac

Shoreview, Minnesota, United States

Category	Company
Founded	2010
Sector	Software

DESCRIPTION

Tarmac LLC is a software development company designs, builds and scales custom web and mobile apps. Tarmac was founded in 2010 and is based in Shoreview, Minnesota.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Finland	1 of 1
Year: 2021	1 of 1

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Internet Software and Services M&A - Add-on Acquisition M&A Deals - Finland M&A - 2021 M&A