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  6. Targetable Acquires ShopAdvisor

M&A Deal Summary

Targetable Acquires ShopAdvisor

On April 13, 2021, Targetable acquired internet software and services company ShopAdvisor

Acquisition Highlights
  • This is Targetable’s 1st transaction in the Internet Software and Services sector.
  • This is Targetable’s 1st transaction in the United States.
  • This is Targetable’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2021-04-13
Target ShopAdvisor
Sector Internet Software and Services
Buyer(s) Targetable
Deal Type Add-on Acquisition

Target

ShopAdvisor

Burlington, Massachusetts, United States
ShopAdvisor, Inc. is a provider of retail proximity marketing, analytics, and mobile shopping. ShopAdvisor’s end-to-end solution uses the contextualized product, location, and shopper data, combined with analytics, to engage each consumer on their smartphone and take them from the point of product discovery to purchase online, online, and pick up at store or purchase in the store. ShopAdvisor was founded in 2011 and is based in Burlington, Massachusetts.

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Buyer(S) 1

Buyer

Targetable

McLean, Virginia, United States
Category Company
Founded 2020
Sector Software
DESCRIPTION

Targetable is an automated digital marketing platform for restaurants with a suite of products that help generate awareness and customer acquisition traffic to restaurants. Targetable generates multi-channel ad campaigns that find customers by showing the right ad to the right audience at the right time. Targetable was formed in 2020 and is based in McLean, Virginia.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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