Add-on Acquisition • Marketing

Target Data Acquires Social Fulcrum

On October 23, 2019, Target Data acquired marketing company Social Fulcrum

Acquisition Context
  • This is Target Data’s 1st transaction in the Marketing sector.
  • This is Target Data’s 1st transaction in the United States.
  • This is Target Data’s 1st transaction in Massachusetts.

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M&A Deal Summary

Date October 23, 2019
Target Social Fulcrum
Sector Marketing
Buyer(s) Target Data
Deal Type Add-on Acquisition

Target Company

Social Fulcrum

Boston, Massachusetts, United States
Social Fulcrum is a paid social advertising agency specializing in large scale direct response campaigns for our clients. We believe in making data-driven marketing decisions and pride ourselves in driving rapid campaign scale and efficiency for our retail and e-commerce clients.
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Buyer Overview 1

Buyer

Target Data

Chicago, Illinois, United States

Category Company
Sector Marketing
DESCRIPTION

Target Data, Inc. is a performance marketing agency fueled by data and focused on results. Target Data, Inc. helps clients to solve their biggest marketing challenges by leveraging data, technology, and content. Target Data, Inc. people-based solution provides strategy and multichannel paid media execution across programmatic display, direct mail, paid search, paid social, and advanced TV.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 1
State: Massachusetts 1 of 1
Country: United States 1 of 1
Year: 2019 1 of 1