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  5. Tamedia AG Acquires Neo Advertising SA

M&A Deal Summary

Tamedia AG Acquires Neo Advertising SA

On July 14, 2017, Tamedia AG acquired marketing company Neo Advertising SA

Acquisition Highlights
  • This is Tamedia AG’s 1st transaction in the Marketing sector.
  • This is Tamedia AG’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2017-07-14
Target Neo Advertising SA
Sector Marketing
Buyer(s) Tamedia AG
Deal Type Add-on Acquisition

Target

Neo Advertising SA

Geneva, Switzerland
Neo Advertising is a Swiss company for outdoor advertising. Founded in 2003, it is now the third-strongest player on the Swiss out-of-home market. Neo Advertising operates and markets 12,000 classic and digital advertising spaces in the most important areas of outdoor advertising. The company has been the exclusive advertising service provider of Geneva International Airport since 2015. Neo Advertising also has the poster advertising license for the city of Geneva with more than 3,000 advertising media spaces.

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Buyer(S) 1

Buyer

Tamedia AG

Zurich, Switzerland
Category Company
Founded 1893
Sector Media
DESCRIPTION

Tamedia AG is a provider of mutli media service with daily and weekly newspapers, magazines, online platforms as well as printing facilities.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Switzerland M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-02 LS distribution Suisse SA

Geneva, Switzerland

LS distribution Suisse SA is a press and newspaper distribution and retailing services company operating more than 175 retail outlets and logistics platforms in French-speaking Switzerland.

Sell -
Mergr

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