M&A Deal Summary

Talon Outdoor Acquires Novus Canada

On April 5, 2023, Talon Outdoor acquired media company Novus Canada from Novus Media

Acquisition Highlights
  • This is Talon Outdoor’s 1st transaction in the Media sector.
  • This is Talon Outdoor’s 1st transaction in Canada.
  • This is Talon Outdoor’s 1st transaction in Ontario.

M&A Deal Summary
Date 2023-04-05
Target Novus Canada
Sector Media
Buyer(s) Talon Outdoor
Sellers(s) Novus Media
Deal Type Divestiture

Target

Novus Canada

Toronto, Ontario, Canada
Novus Canada an OOH media agency based provides a foothold into the attractive Canadian OOH market. Novus Canada is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Talon Outdoor

London, United Kingdom
Category Company
Founded 2007
Sector Media
DESCRIPTION

Talon Outdoor is an independently-owned global Out-of-Home (OOH) advertising agency with a focus on delivering innovative and forward-thinking strategic OOH solutions, integrated with wider communications. Talon Outdoor was founded in 2007 and is based in London, United Kingdom.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-05 Evolve

London, United Kingdom

Evolve is an independent specialist international OOH business with a experienced and knowledgeable team that works with clients to create campaigns for global brands and agencies. Evolve was founded in 2019 and is based in London, United Kingdom.

Buy -

Seller(S) 1

SELLER

Novus Media

Bloomington, Minnesota, United States
Category Company
Founded 1987
Sector Media
DESCRIPTION

Novus Media an independent media planning and buying agency, offers location-first media programs, strategic planning, analytics and marketing services. Novus Media was founded in 1987 and is based in Bloomington, Minnesota.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2023) 1 of 1
Mergr

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