M&A Deal Summary

Take-Two Interactive Software Acquires HookBang - Game Division

On March 23, 2021, Take-Two Interactive Software acquired digital media company HookBang - Game Division from HookBang

Acquisition Highlights
  • This is Take-Two Interactive Software’s 3rd transaction in the Digital Media sector.
  • This is Take-Two Interactive Software’s 6th transaction in the United States.
  • This is Take-Two Interactive Software’s 1st transaction in Texas.

M&A Deal Summary

Date 2021-03-23
Target HookBang - Game Division
Sector Digital Media
Buyer(s) Take-Two Interactive Software
Sellers(s) HookBang
Deal Type Divestiture

Target

HookBang - Game Division

Austin, Texas, United States
HookBang's Game Division is a provider of digital game products in Austin, Texas.

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Buyer(S) 1

Buyer

Take-Two Interactive Software

New York, New York, United States

Category Company
Founded 1993
Sector Media
Employees12,371
Revenue 5.4B USD (2024)
DESCRIPTION

Take-Two Interactive Software is a developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation(R) game console, PlayStation(R)2 computer entertainment system, PSP(TM) (PlayStation(R)Portable) system. Take-Two Interactive Software was founded in 1993 and is based in New York City.


DEAL STATS #
Overall 9 of 13
Sector (Digital Media) 3 of 5
Type (Divestiture) 1 of 2
State (Texas) 1 of 2
Country (United States) 6 of 8
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-18 Playdots

New York, New York, United States

Playdots, Inc. build mobile games with unique and thoughtful designs. The studio has created three mobile hits, Dots, Two Dots, and Dots & Co., which have been downloaded over 100 million times. Playdots, Inc. is best known for Two Dots, which has been downloaded over 80 million times since its launch six years ago and that continues to deeply engage audiences throughout the world. With 2,900 levels of content, Two Dots was selected as an Editor's Choice in both the Google Play Store and Apple App Store. Playdots, Inc. was founded in 2013 and is based in New York City, New York.

Buy $192M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-02 Nordeus

Belgrade, Serbia

Founded in 2010, Nordeus is a mobile games company based in Belgrade, Serbia, known for Top Eleven, the world’s most successful mobile soccer management game with over 240 million registered users. In November 2017, Nordeus launched the Facebook Messenger game, Golden Boot, which has been played by over 65 million people and was nominated for Best Instant Game in Facebook’s Game of the Year 2017. Nordeus takes an active role in the local community, with the vision of improving the overall quality of living and working in Serbia. Since the company’s inception, many giving back efforts have been launched to improve the public medical and educational sectors with a particular focus on early childhood development.

Buy $378M

Seller(S) 1

SELLER

HookBang

Austin, Texas, United States

Category Company
Founded 2012
Sector Software
DESCRIPTION

HookBang provides full-service software design and development for brands, agencies and technology companies. HookBang was founded in 2012 and is based in Austin, Texas.


DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1