Merger • Marketing

Swoopos Acquires TI Health

On March 1, 2023, Swoopos acquired marketing company TI Health from Halyard Capital

Acquisition Context
  • This is Swoopos’ 1st transaction in the Marketing sector.
  • This is Swoopos’ 1st transaction in the United States.
  • This is Swoopos’ 1st transaction in New York.

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M&A Deal Summary

Date March 1, 2023
Target TI Health
Sector Marketing
Buyer(s) Swoopos
Sellers(s) Halyard Capital
Deal Type Merger

Target Company

TI Health

New York, New York, United States
TI Health is a healthcare and pharmaceutical digital advertising product line. TI Health is based in New York.
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Buyer Overview 1

Buyer

Swoopos

Wolverhampton, United Kingdom

Category Company
Founded 2017
Sector Information Technology
DESCRIPTION

Swoopos is a provider of Mobile Point of Sale (“MPOS”) universal payments system that combines ePOS and cloud-based technology to deliver rich data analysis for businesses operating in the hospitality, and, soon the retail sector. The system includes a mobile wallet, booking system, and mobile ordering, as well as a management reporting suite to help the retailer capture and monitor customer data. Swoopos was founded in 2017 and is based in Wolverhampton, United Kingdom.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Merger 1 of 1
State: New York 1 of 1
Country: United States 1 of 1
Year: 2023 1 of 1

Seller Profile 1

SELLER

Halyard Capital

Sarasota, Florida, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively on the tech-enabled business and information services, digital marketing/data analytics, IT cyber security, and IT infrastructure and communications industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity, and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American and European-based opportunities. Halyard Capital was formed in 2000 and is based in Sarasota, Florida.


Deal Context for Seller #
Overall 28 of 28
Sector: Marketing 9 of 9
Type: Merger 1 of 1
State: New York 5 of 5
Country: United States 28 of 28
Year: 2023 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-01 TI Health

New York, New York, United States

TI Health is a data-driven marketing and predictive analytics company that delivers omnichannel health care provider (HCP) engagement insights and activation solutions for pharmaceutical and life sciences brands. TI Health was founded in 2010 and is based in New York City.

Sell -