M&A Deal Summary

Swiftly Acquires BYBE

On March 6, 2024, Swiftly acquired internet software and services company BYBE

Acquisition Highlights
  • This is Swiftly’s 1st transaction in the Internet Software and Services sector.
  • This is Swiftly’s 1st transaction in the United States.
  • This is Swiftly’s 1st transaction in Ohio.

M&A Deal Summary

Date 2024-03-06
Target BYBE
Sector Internet Software and Services
Buyer(s) Swiftly
Deal Type Add-on Acquisition

Target

BYBE

Columbus, Ohio, United States
BYBE is a digital promotion platform specializing in the beer, wine, and spirits space. BYBE's mission is to enable the adult beverage category to advance into the digital age while respecting regulatory compliance. BYBE was founded in 2015 and is based in Columbus, Ohio.

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Buyer(S) 1

Buyer

Swiftly

Seattle, Washington, United States

Category Company
Founded 2018
Sector Information Technology
DESCRIPTION

Swiftly is a provider of technology and retail media and technology solutions for retailers worldwide. Swiftly offers innovative solutions that drive retail engagement and enable retailers to own the digital relationship with their customer. Swiftly's Retail Tools, Mobile Platforms, Analytics Tools, and Retail Media Network enables retailers to accelerate sales and build loyalty while enabling brands to reach more shoppers and amplify campaigns using the power of 1st party data. Swiftly was founded in 2018 and is based in Seattle, Washington.


DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Ohio) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1