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  6. SweetIQ Analytics Acquires Connectivity

M&A Deal Summary

SweetIQ Analytics Acquires Connectivity

On September 15, 2016, SweetIQ Analytics acquired marketing company Connectivity

Acquisition Highlights
  • This is SweetIQ Analytics’ 1st transaction in the Marketing sector.
  • This is SweetIQ Analytics’ 1st transaction in the United States.
  • This is SweetIQ Analytics’ 1st transaction in California.

M&A Deal Summary
Date 2016-09-15
Target Connectivity
Sector Marketing
Buyer(s) SweetIQ Analytics
Deal Type Add-on Acquisition

Target

Connectivity

Burbank, California, United States
Connectivity, Inc. is a direct to business local marketing firm based in Burbank, California that works with over 20,000 brick-and-mortar locations across the United States.

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Buyer(S) 1

Buyer

SweetIQ Analytics

Montreal, Quebec, Canada
Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

SweetIQ Analytics Corp. is a provider of location and reputation management Software-as-a-Service (“SaaS”) solutions that enable businesses to manage their location data and measure consumer engagement. SweetIQ Analytics was founded in 2010 and is based in Montreal, Quebec.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1
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