Add-on Acquisition • Beverages

Sweet Leaf Tea Co. Acquires Tradewinds Beverage Co.

On April 30, 2010, Sweet Leaf Tea Co. acquired beverage company Tradewinds Beverage Co.

Acquisition Context
  • This is Sweet Leaf Tea Co.’s 1st transaction in the Beverages sector.
  • This is Sweet Leaf Tea Co.’s 1st transaction in the United States.
  • This is Sweet Leaf Tea Co.’s 1st transaction in Ohio.
Investment Fate
  • Tradewinds Beverage Co. was divested to a consortium of strategic buyers in 2017.

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M&A Deal Summary

Date April 30, 2010
Target Tradewinds Beverage Co.
Sector Beverages
Buyer(s) Sweet Leaf Tea Co.
Deal Type Add-on Acquisition

Target Company

Tradewinds Beverage Co.

Cincinnati, Ohio, United States
Tradewinds Beverage Co. produces and markets bottled, ready-to-drink teas, lemonades and juice drinks under the Tradewinds brand. Tradewinds has strong market presence in the Upper Midwest of the U.S. The company was founded in 1933 and is based in Cincinnati, Ohio.
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Buyer Overview 1

Buyer

Sweet Leaf Tea Co.

Austin, Texas, United States

Category Company
Founded 1996
Sector Beverages
DESCRIPTION

Sweet Leaf Tea Co. is a producer of iced teas, with flavors that include Original Sweet Tea, Mint & Honey Green Tea, Peach, Raspberry, Lemon & Lime, and other flavors.


Deal Context for Buyer #
Overall 1 of 1
Sector: Beverages 1 of 1
Type: Add-on Acquisition 1 of 1
State: Ohio 1 of 1
Country: United States 1 of 1
Year: 2010 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-15 Tradewinds Beverage Co.

Cincinnati, Ohio, United States

Tradewinds Beverage Co. produces and markets bottled, ready-to-drink teas, lemonades and juice drinks under the Tradewinds brand. Tradewinds has strong market presence in the Upper Midwest of the U.S. The company was founded in 1933 and is based in Cincinnati, Ohio.

Sell -