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M&A Deal Summary

Swedish Match Acquires V2 Tobacco A/S

On September 1, 2017, Swedish Match acquired consumer products company V2 Tobacco A/S

Acquisition Highlights
  • This is Swedish Match’s 3rd transaction in the Consumer Products sector.
  • This is Swedish Match’s 1st transaction in Denmark.

M&A Deal Summary
Date 2017-09-01
Target V2 Tobacco A/S
Sector Consumer Products
Buyer(s) Swedish Match
Deal Type Add-on Acquisition

Target

V2 Tobacco A/S

Silkeborg, Denmark
V2 Tobacco A/S is a privately held smokeless tobacco company. V2 Tobacco’s portfolio consists of brands including Thunder, Offroad, and Phantom. V2 Tobacco was founded in 2006 and is based in Silkeborg, Denmark.

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Buyer(S) 1

Buyer

Swedish Match

Stockholm, Sweden
Category Company
Founded 1915
Sector Manufacturing
Employees6,735
Revenue 18.5B SEK (2021)
DESCRIPTION

Swedish Match develops, manufactures, markets, and sells quality products with market leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches and lighters). Swedish Match was founded in 1915 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 4 of 4
Sector (Consumer Products) 3 of 3
Type (Add-on Acquisition) 4 of 4
Country (Denmark) 1 of 1
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-16 Cigars International

Bethlehem, Pennsylvania, United States

Cigars International Inc. is a catalog and Internet direct marketer of premium, hand-rolled cigars and cigar accessories to retail and wholesale customers nationally. Cigars International was founded in 1996 and is based in Bethlehem, Pennsylvania.

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