Investment Summary

Svoboda Capital Partners and Merion Investment Partners Invest In Strategic Marketing

On December 18, 2012, private equity firm Svoboda Capital Partners and mezzanine finance firm Merion Investment Partners invested in marketing company Strategic Marketing

Investment Highlights
  • This is Svoboda Capital Partners’ 1st and Merion Investment Partners’ 1st transaction in the Marketing sector.
  • This is Svoboda Capital Partners’ 29th and Merion Investment Partners’ 16th transaction in the United States.
  • This is Svoboda Capital Partners’ 1st and Merion Investment Partners’ 2nd transaction in Kentucky.

Investment Summary

Date 2012-12-18
Target Strategic Marketing
Sector Marketing
Investor(s) Svoboda Capital Partners
Merion Investment Partners
Deal Type Growth Capital

Target

Strategic Marketing

Louisville, Kentucky, United States
Strategic Marketing is a technology-driven, direct marketing generation firm that provides multi-channel marketing campaigns for automotive dealerships. Strategic Marketing was founded in 1955 and is based in Louisville, Kentucky.

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Investor(S) 2

Investor

Svoboda Capital Partners

Chicago, Illinois, United States

Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Svoboda Capital Partners is a private equity firm that seeks buyout, recapitalization, and growth capital investments in mid-sized companies with leading market positions, strong customer relationships, and high margins. Svoboda generally looks to invest up to $25 million in businesses generating sales of $10 to $100 million and EBITDA of $3 to $15 million. Sectors of interest include value-added distribution, business services, and consumer products. Svoboda Capital Partners was formed in 1998 and is based in Chicago, Illinois.


DEAL STATS #
Overall 29 of 46
Sector (Marketing) 1 of 6
Type (Growth Capital) 7 of 11
State (Kentucky) 1 of 1
Country (United States) 29 of 45
Year (2012) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-01 Infinite Packaging Group

Lewisville, Texas, United States

Infinite Packaging Group is a full-service converter of label products, including pressure sensitive labels, shrink sleeves and complementary products and services. Infinite serves a diverse group of clients in several consumer vertical markets including consumer products, retail, food and beverage, nutraceuticals and health and beauty. Infinite Packaging Group was founded in 1994 and is based in Lewisville, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-21 M.E.I. Labels

Catoosa, Oklahoma, United States

M.E.I. Labels, Inc. is a provider of pressure sensitive label products, inserts, tags, banners, and other products, including silk screening and embroidery. M.E.I. Labels was established in 1996 and is based in Catoosa, Oklahoma.

Buy -
Investor
DESCRIPTION

Merion Investment Partners is a mezzanine finance firm that provides subordinated debt to middle-market growth Companies generating at least $10 million in sales and at least $2 million in EBITDA. Merion focuses on opportunities in business services, specialty manufacturing, and healthcare services and products. Merion's invests in the range of $4 and $20 million per transaction. Merion Investment Partners was formed in 2003 and is based in King of Prussia, Pennsylvania.


DEAL STATS #
Overall 16 of 40
Sector (Marketing) 1 of 2
Type (Growth Capital) 4 of 12
State (Kentucky) 2 of 2
Country (United States) 16 of 40
Year (2012) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-09 Computex

Houston, Texas, United States

Computex Inc. is a IT provider of virtualization, storage, networking and data center services.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-14 Gogotech

New York City, New York, United States

Gogotech an e-commerce solutions company, designs, hosts, supports and markets websites. It offers hosting, IT support, content management, and website development services. Gogotech was founded in 2002 and is based in New York City.

Buy -