M&A Deal Summary

Svoboda Capital Partners Acquires Marcus Thomas

On March 31, 2021, private equity firm Svoboda Capital Partners acquired marketing company Marcus Thomas

Acquisition Highlights
  • This is Svoboda Capital Partners’ 3rd transaction in the Marketing sector.
  • This is Svoboda Capital Partners’ 41st transaction in the United States.
  • This is Svoboda Capital Partners’ 3rd transaction in Ohio.

M&A Deal Summary
Date 2021-03-31
Target Marcus Thomas
Sector Marketing
Buyer(s) Svoboda Capital Partners
Deal Type Recapitalization
Advisor(s) P&M Corporate Finance LLC (Financial)
Benesch, Friedlander, Coplan & Aronoff (Legal)

Target

Marcus Thomas

Cleveland, Ohio, United States
Marcus Thomas is a full-service marketing and advertising agency. MT’s services include creative and content development, web and application development, media, public relations and social media marketing, brand strategy and CRM and marketing automation consulting. The Company serves a tenured base of middle market and enterprise clients across a broad range of industries including health and wellness, home and garden, and financial and professional services, among others. Marcus Thomas is based in Cleveland, Ohio.

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Buyer(S) 1

Buyer

Svoboda Capital Partners

Chicago, Illinois, United States

Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Svoboda Capital Partners is a private equity firm that seeks buyout, recapitalization, and growth capital investments in mid-sized companies with leading market positions, strong customer relationships, and high margins. Svoboda generally looks to invest up to $25 million in businesses generating sales of $10 to $100 million and EBITDA of $3 to $15 million. Sectors of interest include value-added distribution, business services, and consumer products. Svoboda Capital Partners was formed in 1998 and is based in Chicago, Illinois.

DEAL STATS #
Overall 42 of 46
Sector (Marketing) 3 of 6
Type (Recapitalization) 6 of 9
State (Ohio) 3 of 3
Country (United States) 41 of 45
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-26 Lumanity

Bethesda, Maryland, United States

Lumanity applies incisive thinking and decisive action to cut through complex situations and deliver transformative outcomes to accelerate and optimize access to medical advances. With deep experience in medical, commercial, and regulatory affairs, the company transforms data and information into real-world insights and evidence that powers successful commercialization and empowers patients, providers, payers, and regulators to take timely and decisive action. Lumanity was formed in 2020 and is based in Bethesda, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-01 The Variable

Winston-Salem, North Carolina, United States

The Variable operates as an end-to-end digital advertising agency and innovation consultancy. TVA’s capability set is comprehensive and includes brand and business strategy, in-house creative and content creation, social, production, media planning / buying, as well as measurement & optimization throughout the course of advertising campaigns. The Variable is based in Winston-Salem, North Carolina.

Buy -
Mergr

Product

Company

Legal