Add-on Acquisition • Marketing

Sussex Strategy Group Acquires Cumberland Strategies

On August 2, 2023, Sussex Strategy Group acquired marketing company Cumberland Strategies

Acquisition Context

This is Sussex Strategy Group’s 1st transaction in the Marketing sector.
This is Sussex Strategy Group’s 1st transaction in Canada.
This is Sussex Strategy Group’s 1st transaction in Ontario.

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M&A Deal Summary
Date	August 2, 2023
Target	Cumberland Strategies
Sector	Marketing
Buyer(s)	Sussex Strategy Group
Deal Type	Add-on Acquisition

Target Company

Cumberland Strategies

Toronto, Ontario, Canada

Cumberland Strategies is a public affairs, government relations and strategic communications firm. Cumberland Strategies is based in Toronto, Ontario.

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Buyer Overview 1

Buyer

Sussex Strategy Group

Toronto, Ontario, Canada

Category	Company
Sector	Business Services

DESCRIPTION

Sussex Strategy Group offers exceptional advisory services and empowers businesses, corporations, associations, and non-profit organizations to navigate complex public, government and regulatory landscapes. Sussex Strategy Group is based in Toronto, Ontario.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Ontario	1 of 1
Country: Canada	1 of 1
Year: 2023	1 of 1

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