M&A Deal Summary

Surge Private Equity Acquires Norris Conference Centers

On January 1, 2020, private equity firm Surge Private Equity acquired business services company Norris Conference Centers

Acquisition Highlights
  • This is Surge Private Equity’s 2nd transaction in the Business Services sector.
  • This is Surge Private Equity’s 6th transaction in the United States.
  • This is Surge Private Equity’s 3rd transaction in Texas.

M&A Deal Summary
Date 2020-01-01
Target Norris Conference Centers
Sector Business Services
Buyer(s) Surge Private Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

Norris Conference Centers

Austin, Texas, United States
Norris Conference Centers is a privately held corporation specializing in hosting meetings and events at our facilities. Norris Conference Centers have venues in Houston/CityCentre, Houston/Westchase, and San Antonio. Norris Conference Centers was founded in 1990 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Surge Private Equity

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2017
Size Small
Type Sector Agnostic
DESCRIPTION

Surge Private Equity is a small private equity group focused on smaller, recurring-revenue oriented businesses valued between $5 and $75 million. Surge primarily targets profitable companies where the seller is looking to remain onboard. Areas of interest include business services, healthcare, online businesses, and specialty goods. Surge Private Equity was established in 2017 and is headquartered in Dallas, Texas.

DEAL STATS #
Overall 6 of 15
Sector (Business Services) 2 of 4
Type (Buyout (LBO, MBO, MBI)) 3 of 7
State (Texas) 3 of 4
Country (United States) 6 of 15
Year (2020) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-01 Hippodrome Services

Bronx, New York, United States

Hippodrome Services provides outsourced laundry and dry-cleaning services to 4 and 5-star hotels in Manhattan. Hippodrome Services is based in Bronx, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-03 All About Learning Press

Eagle River, Wisconsin, United States

All About Learning Press has internally developed and published a variety of proprietary and multi-sensory home schooling curriculums primarily targeting lower school spelling and reading. These programs teach through a logical sequence that leaves no gaps in the learning process for any level of skill. All About Learning Press was founded in 2006 and is based in Eagle River, Wisconsin.

Buy -
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