M&A Deal Summary

SurfStitch Group Acquires Surf Hardware International Pty

On November 25, 2015, SurfStitch Group acquired consumer products company Surf Hardware International Pty for 24M AUD

Acquisition Highlights
  • This is SurfStitch Group’s 2nd transaction in the Consumer Products sector.
  • This is SurfStitch Group’s 0th largest (disclosed) transaction.
  • This is SurfStitch Group’s 3rd transaction in Australia.

M&A Deal Summary
Date 2015-11-25
Target Surf Hardware International Pty
Sector Consumer Products
Buyer(s) SurfStitch Group
Deal Type Add-on Acquisition
Deal Value 24M AUD
Advisor(s) Deloitte (Financial)
Sparke Helmore Lawyers (Legal)

Target

Surf Hardware International Pty

Mona Vale, Australia
Surf Hardware International Pty Ltd. is a global designer, marketer and distributor of innovative and high performance water board sports products and accessories. SHI’s philosophy and reputation for innovation, and the creation of high performance products, has driven SHI to become the leading player in the global water board sports accessory market, with numerous products that have broad appeal to all types of surfers, from the elite level professional tour athlete to the everyday surfer.

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Buyer(S) 1

Buyer

SurfStitch Group

Burleigh Heads, Australia
Category Company
Founded 2007
Sector E-Commerce
Revenue 130M AUD (2015)
DESCRIPTION

SurfStitch Group is an industry major online global action sports and youth culture network. SurfStitch Group has evolved from a pure-play online action sports retailer to become a destination for customers to connect with everything action sports related. Together, SurfStitch Group's websites serve a unique customer audience of over 6 million, representing a digital ecosystem capable of capturing and influencing all points of the surf and action sports lifestyle cycle. SurfStitch Group was founded in 2007 and is based in Burleigh Heads, Australia.

DEAL STATS #
Overall 5 of 5
Sector (Consumer Products) 2 of 2
Type (Add-on Acquisition) 4 of 4
Country (Australia) 3 of 3
Year (2015) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-12 Garage Entertainment and Production Pty

Leichhardt, Australia

Garage Entertainment and Production produces and digitally distributes premium action and extreme sports long form films and TV content. It has the largest library of actions sports online with over 3,000 titles which it distributes through its own SVOD platform and dedicated TV channels. In addition, Garage Entertainment and Production has released some of the most notable titles in action sports including the highly acclaimed Australian documentary ‘Bra Boys’, the TV series ‘The Crew’ which has completed its third season and a top 5 download in the iTunes chart ‘Missing’.

Buy AU$15M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-19 Magicseaweed

Kingsbridge, United Kingdom

Magicseaweed is the world’s largest user generated surf content network, providing forecasting and live reporting of over 4,000 beaches across the globe. Magicseaweed was founded in 2002 and has become the world’s leading online surf forecasting platform, used by surfers and water sports enthusiasts in over 200 countries. Magicseaweed serves the key markets of North America, Europe and Australia, attracting over 2 million unique monthly users to its site, and over 1 million app downloads.

Sell -
Mergr

Product

Company

Legal