Divestiture • Chemicals

Supreme Imports Acquires WD-40 - Homecare & Cleaning Businesses

On September 2, 2025, Supreme Imports acquired chemicals company WD-40 - Homecare & Cleaning Businesses from WD-40 for 8M USD

Acquisition Context
  • This is Supreme Imports’ 1st transaction in the Chemicals sector.
  • This is Supreme Imports’ largest (disclosed) transaction.
  • This is Supreme Imports’ 1st transaction in the United States.
  • This is Supreme Imports’ 1st transaction in California.

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M&A Deal Summary

Date September 2, 2025
Target WD-40 - Homecare & Cleaning Businesses
Sector Chemicals
Buyer(s) Supreme Imports
Sellers(s) WD-40
Deal Type Divestiture
Deal Value 8M USD

Target Company

WD-40 - Homecare & Cleaning Businesses

San Diego, California, United States
WD-40's Homecare & Cleaning Businesses provides home care and cleaning product businesses.
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Buyer Overview 1

Buyer

Supreme Imports

Trafford Park, United Kingdom

Category Company
Founded 1970
Sector Distribution
DESCRIPTION

Supreme Imports Ltd. is a multi-brand wholesale distributor of batteries, photographic products and other convenience items.


Deal Context for Buyer #
Overall 2 of 2
Sector: Chemicals 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-08 Cuts Ice

London, United Kingdom

Cuts Ice is a manufacturer of e-liquids for use in tank-based devices and cartomisers. It supplies many leading vaping brands and wholesalers in the sector. Cuts Ice was founded in 2011 and is based in London, United kingdom.

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Seller Profile 1

SELLER

WD-40

San Diego, California, United States

Category Company
Founded 1953
Sector Chemicals
Employees644
Revenue 591M USD (2024)
DESCRIPTION
Entrance to WD-40's corporate headquarters in San Diego, California.
Entrance to WD-40's corporate headquarters in San Diego, California.

WD-40 is a global consumer products company focused on delivering solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users. The Company's principal product is WD-40, a multi-purpose maintenance product which acts as a lubricant, rust preventative, penetrant, cleaner and moisture displacer. WD-40 was formed in 1953 and is based in San Diego, California.


Deal Context for Seller #
Overall 1 of 1
Sector: Chemicals 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-04 Theron Marketing

Brazil

Theron Marketing is a distributor and sales of WD-40 Company products.

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