Investment Summary

Superstep Capital Invests In CQL

On March 13, 2024, private equity firm Superstep Capital invested in marketing company CQL

Investment Highlights
  • This is Superstep Capital’s 1st transaction in the Marketing sector.
  • This is Superstep Capital’s 3rd transaction in the United States.
  • This is Superstep Capital’s 1st transaction in Michigan.

Investment Summary
Date 2024-03-13
Target CQL
Sector Marketing
Investor(s) Superstep Capital
Deal Type Growth Capital

Target

CQL

Grand Rapids, Michigan, United States
CQL is a digital commerce agency that delivers integrated multi-disciplinary solutions across strategy, user experience, performance marketing, and technology capabilities with unrivaled platform partners including Shopify, Salesforce, and BigCommerce. Its clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, 4Patriots, Coldwater Creek, Paula’s Choice, Stride Rite, Escalade Sports, Footwear Unlimited, Haworth, and more. CQL was founded in 1995 and is based in Grand Rapids, Michigan.

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Investor(S) 1

Investor

Superstep Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2022
Size Small
Type Sector Focused
DESCRIPTION

DEAL STATS #
Overall 3 of 4
Sector (Marketing) 1 of 1
Type (Growth Capital) 3 of 4
State (Michigan) 1 of 1
Country (United States) 3 of 4
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-28 Zaelab

Westport, Connecticut, United States

Zaelab is a highly-skilled and trusted digital partner. The company helps global B2B organizations win by accelerating digital commerce innovation. Its expert advisors and engineers work closely with clients to deliver next-generation digital solutions that result in better experiences and higher profitability. Zaelab has delivered 100+ digital commerce experiences for global brands, including ABB, General Electric, Titleist, Milwaukee Tools, and Swagelok. Zaelab was founded in 2010 and is based in Westport, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-03 Tru Consulting

Broomfield, Colorado, United States

Tru Consulting is a consultancy specializing in digital transformation, leveraging the Anaplan platform to drive business outcomes for clients across various industries. It helps clients navigate complex business challenges and achieve sustainable growth. Tru Consulting is based in Broomfield, Colorado.

Buy -
Mergr

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