Add-on Acquisition • Software

Supermetrics Acquires Relay42

On June 18, 2025, Supermetrics acquired software company Relay42 from Holland Capital

Acquisition Context
  • This is Supermetrics’ 1st transaction in the Software sector.
  • This is Supermetrics’ 1st transaction in the Netherlands.

Explore All 10284 Add-on Acquisition Software Deals - Search the Database Free


M&A Deal Summary

Date June 18, 2025
Target Relay42
Sector Software
Buyer(s) Supermetrics
Sellers(s) Holland Capital
Deal Type Add-on Acquisition

Target Company

Relay42

Amsterdam, Netherlands
Relay42 is a data management specialist using its platform aims to help enterprises achieve better results with both online- and offline marketing. With the centralized and immediate analysis of data, clients can effectively personalize marketing messages and activate them real-time across all channels. Relay42 was founded in 2011 and is based in Amsterdam, Netherlands.
Explore More Deals

Browse All 215,156 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Supermetrics

Helsinki, Finland

Category Company
Founded 2013
Sector Software
DESCRIPTION

Supermetrics helps marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Supermetrics was founded in 2013 and is based in Helsinki, Finland.


Deal Context for Buyer #
Overall 1 of 1
Sector: Software 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Netherlands 1 of 1
Year: 2025 1 of 1

Seller Profile 1

SELLER

Holland Capital

Investor Investor Investor


Category Growth Capital Firm
Founded 1981
PE ASSETS 500M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

Holland Capital is a private investment firm that invests exclusively in Dutch companies across all stages of development. The Firm looks to commit €500K to €20 million per opportunity and principally targets growth oriented businesses in the healthcare and technology sectors. Holland Capital was formed in 1981 and is headquartered in Amsterdam, Netherlands.


Deal Context for Seller #
Overall 6 of 6
Sector: Software 1 of 1
Type: Add-on Acquisition 4 of 4
Country: Netherlands 6 of 6
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-10 Gullimex

Borne, Netherlands

Gullimex is a provider of measurement, quality, and control solutions for the food and medical sectors. Gullimex was founded in 1981 and is based in Borne, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-03 Medexs

Rhenen, Netherlands

Medexs specialises in designing and building certified medical spaces and buildings. The company offers sustainable and modular solutions for hospitals and clinics, among others, that meet quality and safety requirements. Medexs was founded in 2013 and is based in Rhenen, Netherlands.

Buy -