M&A Deal Summary

Sun Capital Partners Acquires Lillian Vernon

On May 30, 2006, private equity firm Sun Capital Partners acquired e-commerce company Lillian Vernon from Direct Holdings Worldwide

Acquisition Highlights
  • This is Sun Capital Partners’ 1st transaction in the E-Commerce sector.
  • This is Sun Capital Partners’ 26th transaction in the United States.
  • This is Sun Capital Partners’ 1st transaction in New York.
Investment Fate
  • Lillian Vernon went bankrupt in 2008.
  • Lillian Vernon was sold to a strategic buyer in 2008.
  • Lillian Vernon was divested to a consortium of buyers in 2015.

M&A Deal Summary

Date 2006-05-30
Target Lillian Vernon
Sector E-Commerce
Buyer(s) Sun Capital Partners
Sellers(s) Direct Holdings Worldwide
Deal Type Divestiture

Target

Lillian Vernon

Rye, New York, United States
Lillian Vernon is a catalog merchant and online retailer selling household, organizational, children's and fashion accessory products. Lillian Vernon publishes five catalog titles: Lillian Vernon, Lilly's Kids, Favorites, Personalized Gifts, and a sale catalog. Lillian Vernon was founded in 1951 and is based in Rye, New York.

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Buyer(S) 1

Buyer

Sun Capital Partners

Boca Raton, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 13.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Sun Capital's corporate headquarters in Boca Raton, Florida.
Sun Capital's corporate headquarters in Boca Raton, Florida.

Sun Capital Partners is a large private equity firm focused on leveraged buyouts, equity, debt, and other control investments in North America, Asia, and Europe. Sun looks for businesses that can benefit from the Firm's operating experience including underperformers, turnarounds, and special situations. Target companies typically have $50 million to $1 billion in revenue with strong market positions. Sectors of interest include paper and packaging, food and beverages, metals and mining, automotive after-market parts, consumer products, financial services, healthcare, media and communications, building products, telecommunications, technology, retailing and catalogs, restaurants, manufacturing and industrial. Sun Capital was formed in 1995 and is based in Boca Raton, Florida.


DEAL STATS #
Overall 31 of 172
Sector: E-Commerce M&A 1 of 2
Type: Divestiture M&A Deals 6 of 24
State: New York M&A 1 of 3
Country: United States M&A 26 of 118
Year: 2006 M&A 8 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-05-01 Emerald Kalama Chemical

Vancouver, Washington, United States

Emerald Kalama Chemical is a premier material solutions provider, with a wide portfolio of quality ingredients that bring value and performance to applications such as adhesives, foods, beverages, fragrances, cosmetics, home care, vinyl, and other consumer and industrial products. Emerald Kalama Chemical LLC was founded in 2006 and is based in Vancouver, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-07-12 Xperience Restaurant Group

Cypress, California, United States

Xperience Restaurant Group is an operator of casual and fine dining brands. The Company operates four primary concepts, El Torito, El Torito Grill, Chevys Fresh Mex and Acapulco, offering a variety of traditional, innovative and authentic Mexican dishes. Xperience Restaurant Group was founded in 1954and is based in Cypress, California.

Buy -

Seller(S) 1

SELLER

Direct Holdings Worldwide

Fairfax, Virginia, United States

Category Company
Sector Marketing
DESCRIPTION

Direct Holdings Worldwide LLC is a diversified direct marketing holding company and a marketer of the Time Life brand. Direct Holdings markets Time Life music, videos, DVDs, and books on television, at retail, and by telephone and direct mail.


DEAL STATS #
Overall 2 of 2
Sector: E-Commerce M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2006 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-03-02 Educational Technologies

Hong Kong, China

Educational Technologies Limited (ETL), a member of Times Publishing Limited, is a publishers and marketers of children’s home education products.

Sell -