Growth Capital • Software

GENUI and Summit Partners Invest In Market Logic

On May 30, 2017, growth capital firms GENUI and Summit Partners invested in software company Market Logic

Investment Context
  • This is GENUI’s 1st and Summit Partners’ 56th transaction in the Software sector.
  • This is GENUI’s 4th and Summit Partners’ 7th transaction in Germany.

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Investment Summary

Date May 30, 2017
Target Market Logic
Sector Software
Investor(s) GENUI
Summit Partners
Deal Type Growth Capital

Target Company

Market Logic

Berlin, Germany
Market Logic develops and commercializes marketing information systems, that help the world’s best brands to transform marketing and innovation processes with the right information at the right time. Market Logic platforms are deployed by global brands in consumer packaged goods, retail, healthcare and financial services including Unilever, Coca-Cola, Newell Brands, Colgate, Heineken and American Express. Market Logic was founded in 2006 and is based in Berlin, Germany.
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Investors Overview 2

Investor
DESCRIPTION

GENUI is a private investment firm focused on investing in medium-sized companies throughout German-speaking Europe. GENUI was formed in 2014 and is headquartered in Hamburg.


Deal Context for Investor #
Overall 4 of 16
Sector: Software 1 of 4
Type: Growth Capital 2 of 5
Country: Germany 4 of 14
Year: 2017 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-06 GastroHero

Dortmund, Germany

GastroHero is Europe's online retailer for catering supplies with online shops in 5 European countries. The product range ranges from small items such as pots and pans to large appliances such as refrigerators and pizza ovens. In addition to online trading, GastroHero offers additional services such as the complete planning of commercial kitchens at the customer's site or technical support and the installation of devices via an international network of technicians. GastroHero was founded in 2013 and is based in Dortmund, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-24 Acrolinx

Berlin, Germany

Acrolinx is a provider of highly scalable and proven AI software for enterprise content creation. Acrolinx technology helps large global brands, including IBM, Nestle, Siemens, Google, Facebook, Boeing, SAP, and Amazon, create content that's on-brand, on-target, and at an enterprise scale. Acrolinx was founded in 2002 and is based in Berlin, Germany.

Buy -
Investor

Summit Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1984
PE ASSETS 45.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Summit Partners is a private investment and asset management firm focused on venture, growth, credit, and public equity investing. Sectors of interest include business services, communications technology and services, consumer products, energy, financial services, healthcare and life sciences, industrial products, internet/information services, media/entertainment, semiconductors, electronics, and software. Summit Partners is known for having a proactive business development group for sourcing transactions. Summit will consider both minority or majority investment stakes and is willing to commit as little as $10 million or as much as $500 million in combined debt/junior capital per transaction. The Firm's geographic coverage spans North America and Europe. Summit Partners was formed in 1984 and is headquartered in Boston, Massachusetts.


Deal Context for Investor #
Overall 307 of 415
Sector: Software 56 of 73
Type: Growth Capital 174 of 237
Country: Germany 7 of 15
Year: 2017 9 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-24 Smartsheet

Bellevue, Washington, United States

Smartsheet is a cloud‑based work management platform designed to help teams plan, track, automate, and report on work across projects and workflows. The Company offers a no‑code platform that integrates with existing systems and scales from individual teams to enterprise portfolios. Smartsheet was founded in 2005 and is based in Bellevue, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-05 Crosman

Bloomfield, New York, United States

Crosman Corp. is a manufacturer of airguns and accessories. Crosman offers a complete line of airguns, paintball guns, slingshots, targets, and other accessories under the brand names of Crosman, Benjamin, Sheridan, and Copperhead. Crosman was established in 1923 and is based in Bloomfield, New York.

Sell $152M

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