Growth Capital • Marketing

Sumitomo Equity Asia Invests In SuperFaction

On April 24, 2020, corporate investor Sumitomo Equity Asia invested in marketing company SuperFaction

Investment Context
  • This is Sumitomo Equity Asia’s 1st transaction in the Marketing sector.
  • This is Sumitomo Equity Asia’s 2nd transaction in Singapore.

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Investment Summary

Date April 24, 2020
Target SuperFaction
Sector Marketing
Investor(s) Sumitomo Equity Asia
Deal Type Growth Capital

Target Company

SuperFaction

Singapore, Singapore
SuperFaction provides a creative platform for digital advertising production primarily in markets in Europe and the United States. SuperFaction was founded in 2015 and is based in Singapore.
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Investor Overview 1

Investor
DESCRIPTION

Sumitomo Corporation Equity Asia Limited (SCEA) is the Asian private equity arm of Japanese conglomerate Sumitomo. SCEA generally targets fast growing, small to mid-market companies from early to expansion stage. The Firm will also co-invest alongside other investors in larger buyout situations. SCEA will consider investing in high-tech sectors as well more traditional industries. Sectors of interest include wireless, semiconductors, internet services, IT, clean technology, manufacturing, automotive, distribution, logistics, and financial services. SCEA will not invest in privatization opportunities, biotech, capital intensive businesses, infrastructure, or real estate. SCEA was formed in 2002 and is based in Hong Kong.


Deal Context for Investor #
Overall 13 of 13
Sector: Marketing 1 of 1
Type: Growth Capital 4 of 4
Country: Singapore 2 of 2
Year: 2020 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-01 Onesight

Shanghai, China

Onesight provides integrate augmented reality, building information modeling, Internet of Things and AI technologies, focus on empowering the fields of architecture, engineering, and construction, sculpt extreme products, and build an open platform. Onesight was established in 2018 and is based in Shanghai, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-17 CXA Group

Singapore, Singapore

CXA Group is a predictive and data intelligence platform for better health, wealth and wellness choices. Through the CXA platform, employers can empower employees with access to personalised health and lifestyle offerings, with clear and quantifiable ROI for the business. CXA Group was founded in 2013 and is based in Singapore.

Sell -

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