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M&A Deal Summary

SugarCRM Acquires sales-i

On May 22, 2024, SugarCRM acquired information technology company sales-i

Acquisition Highlights
  • This is SugarCRM’s 4th transaction in the Information Technology sector.
  • This is SugarCRM’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2024-05-22
Target sales-i
Sector Information Technology
Buyer(s) SugarCRM
Deal Type Add-on Acquisition

Target

sales-i

Solihull, United Kingdom
sales-i provides a revenue intelligence solution that helps businesses maximize their revenue and profitability. With enhanced data and analytics, businesses can gain a comprehensive overview of their insights, from identifying new or missed opportunities to detecting changes in customer buying behavior. sales-i was formed in 2008 and is based in Solihull, England.

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Buyer(S) 1

Buyer

SugarCRM

Cupertino, California, United States
Category Company
Founded 2004
Sector Software
Employees400
DESCRIPTION

SugarCRM is a CX (customer experience) platform, enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. The easy-to-use, intuitive platform makes CX easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life. SugarCRM was founded in 2004 and is based in Cupertino, California.

DEAL STATS #
Overall 9 of 9
Sector: Information Technology M&A 4 of 4
Type: Add-on Acquisition M&A Deals 6 of 6
Country: United Kingdom M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-25 Loaded Technologies

North Sydney, Australia

Loaded Technologies is a business consulting, CRM strategy, and cloud implementation services provider. Loaded Technologies was founded in 1997 and is based in North Sydney, Australia.

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