Add-on Acquisition • Information Technology

SugarCRM Acquires sales-i

On May 22, 2024, SugarCRM acquired information technology company sales-i

Acquisition Context

This is SugarCRM’s 4th transaction in the Information Technology sector.
This is SugarCRM’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	May 22, 2024
Target	sales-i
Sector	Information Technology
Buyer(s)	SugarCRM
Deal Type	Add-on Acquisition

Target Company

sales-i

Solihull, United Kingdom

sales-i provides a revenue intelligence solution that helps businesses maximize their revenue and profitability. With enhanced data and analytics, businesses can gain a comprehensive overview of their insights, from identifying new or missed opportunities to detecting changes in customer buying behavior. sales-i was formed in 2008 and is based in Solihull, England.

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Buyer Overview 1

Buyer

SugarCRM

Cupertino, California, United States

Category	Company
Founded	2004
Sector	Software
Employees	400

DESCRIPTION

SugarCRM is a CX (customer experience) platform, enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. The easy-to-use, intuitive platform makes CX easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life. SugarCRM was founded in 2004 and is based in Cupertino, California.

Deal Context for Buyer	#
Overall	9 of 9
Sector: Information Technology	4 of 4
Type: Add-on Acquisition	6 of 6
Country: United Kingdom	1 of 1
Year: 2024	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-11-25	Loaded Technologies North Sydney, Australia Loaded Technologies is a business consulting, CRM strategy, and cloud implementation services provider. Loaded Technologies was founded in 1997 and is based in North Sydney, Australia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-11-25

Loaded Technologies

North Sydney, Australia

Loaded Technologies is a business consulting, CRM strategy, and cloud implementation services provider. Loaded Technologies was founded in 1997 and is based in North Sydney, Australia.

Buy

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