Growth Capital • Consumer Products

Stride Consumer Partners Invests In Odele

On November 16, 2023, private equity firm Stride Consumer Partners invested in consumer products company Odele

Investment Context

This is Stride Consumer Partners’ 3rd transaction in the Consumer Products sector.
This is Stride Consumer Partners’ 4th transaction in the United States.
This is Stride Consumer Partners’ 1st transaction in Minnesota.

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Investment Summary
Date	November 16, 2023
Target	Odele
Sector	Consumer Products
Investor(s)	Stride Consumer Partners
Deal Type	Growth Capital
Advisor(s)	William Blair (Financial) Faegre Drinker Biddle & Reath (Legal)

Target Company

Odele

Minneapolis, Minnesota, United States

Odele is a spe cialized in retail, marketing and manufacturing in both big box stores and smaller companies, the trifecta merged best practices and perspectives to disrupt shelves with a clean, premium collection of products developed by hair type + texture that are EU ingredient compliant, cruelty-free, vegan, dermatologist and pediatrician tested, with a gender-neutral, 100% natural fragrance. Odele was founded in 2019 and is based in Minneapolis, Minnesota.

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Investor Overview 1

Investor

Stride Consumer Partners

Investor Investor

Category	Private Equity Firm
Founded	2019
Size	Small
Type	Sector Focused

DESCRIPTION

Stride Consumer Partners is a private equity firm focused on investing in and partnering with growth companies in the consumer sectors. Specific areas of interest include food/beverage, beauty/personal care, active lifestyle, consumer services, and direct-to-consumer retail. The Firm looks to provide growth capital of $10 to $150 million and will consider both majority and minority positions. Stride Consumer Partners was formed in 2019 and is headquartered in Waltham, Massachusetts.

Deal Context for Investor	#
Overall	5 of 5
Sector: Consumer Products	3 of 3
Type: Growth Capital	5 of 5
State: Minnesota	1 of 1
Country: United States	4 of 4
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-10-25	Patrick Ta Los Angeles, California, United States Patrick Ta is an operator of a namesake beauty brand produces luxury cosmetics line products. Patrick Ta was founded in 2019 and is based in Los Angeles, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-10-25

Patrick Ta

Los Angeles, California, United States

Patrick Ta is an operator of a namesake beauty brand produces luxury cosmetics line products. Patrick Ta was founded in 2019 and is based in Los Angeles, California.

Buy

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