Add-on Acquisition • Consumer Products

Strax Acquires Richmond & Finch

On December 12, 2019, Strax acquired consumer products company Richmond & Finch

Acquisition Context

This is Strax’s 1st transaction in the Consumer Products sector.
This is Strax’s 1st transaction in Sweden.

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M&A Deal Summary
Date	December 12, 2019
Target	Richmond & Finch
Sector	Consumer Products
Buyer(s)	Strax
Deal Type	Add-on Acquisition

Target Company

Richmond & Finch

Stockholm, Sweden

Racing Shield AB is a design and producer of contemporary mobile phone and travel accessories. Racing Shield is based in Stockholm, Sweden.

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Buyer Overview 1

Buyer

Strax

Stockholm, Sweden

Category	Company
Founded	1995
Sector	Consumer Products
Employees	26
Revenue	30M EUR (2023)

DESCRIPTION

Strax is a global company specializing in mobile accessories. The company develops and grows brands through an omnichannel approach. STRAX operates two complementary businesses - Own brands and Distribution (retail and online marketplaces) - where the lifestyle audio brand Urbanista is the flagship along with our licensed brands adidas. Strax was founded in 1995 and is based in Stockholm, Sweden.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Sweden	1 of 1
Year: 2019	1 of 1

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