M&A Deal Summary

Stratus Unlimited Acquires Priority

On June 11, 2024, Stratus Unlimited acquired marketing company Priority from Rubelmann Capital

Acquisition Highlights
  • This is Stratus Unlimited’s 3rd transaction in the Marketing sector.
  • This is Stratus Unlimited’s 5th transaction in the United States.
  • This is Stratus Unlimited’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2024-06-11
Target Priority
Sector Marketing
Buyer(s) Stratus Unlimited
Sellers(s) Rubelmann Capital
Deal Type Add-on Acquisition
Advisor(s) Haynes and Boone (Legal)

Target

Priority

Sheboygan, Wisconsin, United States
Priority is a business specializing in corporate signage and branding that helps its customers brand their spaces through signage, graphics and branded environments. Priority was founded in 1997 and is based in Sheboygan, Wisconsin.

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Buyer(S) 1

Buyer

Stratus Unlimited

Mentor, Ohio, United States
Category Company
Founded 1953
Sector Business Services
DESCRIPTION

Stratus Unlimited is a provider of signage and lighting services to customers across the US through a highly-scalable, vendor-managed, and asset-light business model. Stratus Unlimited was founded in 1953 and is based in Mentor, Ohio.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 4 of 4
State (Wisconsin) 1 of 1
Country (United States) 5 of 5
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-28 MLE

Elmhurst, Illinois, United States

MLE is a provider of the full brand lifecycle, including interior and exterior signage, refresh and remodel construction, repair and maintenance, and energy services. MLE was founded in 2002 and is based in Elmhurst, Illinois.

Buy -

Seller(S) 1

SELLER

Rubelmann Capital

Category Private Equity Firm
Founded 2021
Size Small
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Wisconsin) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-13 John A. Van Den Bosch

Holland, Michigan, United States

John A. Van Den Bosch is a fifth-generation legacy pet food products distribution company and wild bird seed manufacturer. John A. Van Den Bosch was founded in 1932 and is based in Holland, Michigan.

Buy -
Mergr

Product

Company

Legal