Add-on Acquisition • Internet Software and Services

Ströer Media AG Acquires optimise-it

On August 31, 2018, Ströer Media AG acquired internet software and services company optimise-it

Acquisition Context

This is Ströer Media AG’s 1st transaction in the Internet Software and Services sector.
This is Ströer Media AG’s 4th transaction in Germany.

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M&A Deal Summary
Date	August 31, 2018
Target	optimise-it
Sector	Internet Software and Services
Buyer(s)	Ströer Media AG
Deal Type	Add-on Acquisition

Target Company

optimise-it

Hamburg, Germany

optimise-it GmbH is a chat service provider. optimise-it offers extensions for video chat, co-browsing, social chat, ad chat and more. optimise-it GmbH was founded in 2002 and is based in Hamburg, Germany.

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Buyer Overview 1

Buyer

Ströer Media AG

Cologne, Germany

Category	Company
Sector	Marketing

DESCRIPTION

Ströer Media AG is a German outdoor advertising company.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	4 of 4
Country: Germany	4 of 4
Year: 2018	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-08-02	Ranger Marketing & Vertriebs Düsseldorf, Germany Ranger Marketing & Vertriebs GmbH is a provider of direct sales services. As a provider of services such as shop-in-shop systems, promotions and as a company that delivers customer consultations and especially carries out direct sales activities, Ranger takes care of a significant proportion of the sales activities on behalf of service sector companies.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-08-02

Ranger Marketing & Vertriebs

Düsseldorf, Germany

Ranger Marketing & Vertriebs GmbH is a provider of direct sales services. As a provider of services such as shop-in-shop systems, promotions and as a company that delivers customer consultations and especially carries out direct sales activities, Ranger takes care of a significant proportion of the sales activities on behalf of service sector companies.

Buy

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