M&A Deal Summary

Stingray Acquires InStore Audio Network

On January 5, 2022, Stingray acquired marketing company InStore Audio Network for 59M CAD

Acquisition Highlights
  • This is Stingray’s 3rd transaction in the Marketing sector.
  • This is Stingray’s largest (disclosed) transaction.
  • This is Stingray’s 6th transaction in the United States.
  • This is Stingray’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2022-01-05
Target InStore Audio Network
Sector Marketing
Buyer(s) Stingray
Deal Type Add-on Acquisition
Deal Value 59M CAD

Target

InStore Audio Network

Princeton, New Jersey, United States
InStore Audio Network is the largest in-store audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 16,000 grocery, drug, and convenience stores. InStore Audio Network was founded in 1983 and is headquartered in Princeton, New Jersey.

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Buyer(S) 1

Buyer

Stingray

Montreal, Quebec, Canada
Category Company
Founded 2007
Sector Digital Media
Employees1,000
Revenue 324M CAD (2023)
DESCRIPTION

Stingray is a music and video content provider on a number of platforms including Digital TV, IPTV, the Internet, mobile devices and game consoles. Stingray was incorporated in 2007 and is based in Montreal, Quebec.

DEAL STATS #
Overall 26 of 26
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 20 of 20
State (New Jersey) 1 of 1
Country (United States) 6 of 6
Year (2022) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-11 Singing Machine

Fort Lauderdale, Florida, United States

Singing Machine provides consumer karaoke products for home entertainment worldwide through major mass merchandisers and online retailers. The company offers a wide line of at-home karaoke entertainment products, which allow consumers to find a machine that suits their needs and skill level. Its products incorporate the latest technology for singing practice, music listening, entertainment, and social sharing. Singing Machine was founded in 1982 and is based in Fort Lauderdale, Florida.

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