Add-on Acquisition • Information Technology

StayinFront Acquires Augment

On May 14, 2024, StayinFront acquired information technology company Augment

Acquisition Context
  • This is StayinFront’s 2nd transaction in the Information Technology sector.
  • This is StayinFront’s 1st transaction in France.

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M&A Deal Summary

Date May 14, 2024
Target Augment
Sector Information Technology
Buyer(s) StayinFront
Deal Type Add-on Acquisition

Target Company

Augment

Paris, France
Augment is an augmented reality platform that allows impressive 3D visualization of products scaled in a real-world environment, in real-time, through a tablet or smartphone. Augment was founded in 2011 and is based in Paris.
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Buyer Overview 1

Buyer

StayinFront

Fairfield, New Jersey, United Kingdom

Category Company
Founded 1983
Sector Internet Software and Services
DESCRIPTION

StayinFront, Inc. is a provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. StayinFront, Inc. was founded in 1983 and is based in Fairfield, New Jersey.


Deal Context for Buyer #
Overall 3 of 3
Sector: Information Technology 2 of 2
Type: Add-on Acquisition 3 of 3
Country: France 1 of 1
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-30 20:20 Retail Data Insight

London, United Kingdom

20:20 Retail Data Insight Ltd. is an analytics provider for consumer goods companies focused on driving measurable improvements to their sales revenues and return on investment in the deployment of field resources and trade spend execution. 20:20 Retail Data Insight Ltd. was established in 2008 and is headquartered in London, UK.

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