M&A Deal Summary

Stats Perform Acquires Perform Group

On April 15, 2019, Stats Perform acquired digital media company Perform Group from Access Industries

Acquisition Highlights
  • This is Stats Perform’s 1st transaction in the Digital Media sector.
  • This is Stats Perform’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2019-04-15
Target Perform Group
Sector Digital Media
Buyer(s) Stats Perform
Sellers(s) Access Industries
Deal Type Divestiture
Advisor(s) PJT Partners (Financial)
Freshfields Bruckhaus Deringer
Debevoise & Plimpton (Legal)

Target

Perform Group

Feltham, United Kingdom
Perform Group Plc is the complete sports content company. Perform works with the biggest media owners, rights-holders, bookmakers and professional teams to produce and distribute content that transforms the way the world experiences the sport. Perform is made up of industry-critical brands: Perform create, collect and distribute cutting-edge sports data via Opta, performance data and tools to drive on-pitch success through OptaPro, sports news and content through Omnisport, and high-quality betting content through RunningBall and Watch&Bet, all of which are underpinned by globally-trusted integrity operation.

Search 214,600 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Stats Perform

Chicago, Illinois, United States

Category Company
Founded 1981
Sector Information Services
DESCRIPTION

Stats Perform is a provider of data, sports research, news and video content, and artificial intelligence-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy sports providers. The Company powers storytelling through natural language generation for sports broadcasters and tech companies, unlocks player props and precise projections for sportsbooks, and generates predictions to improve team performance and player evaluation. Stats Perform was formed in 1981 and is based in Chicago, Illinois.


DEAL STATS #
Overall 6 of 7
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: United Kingdom M&A 2 of 3
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-21 Stats - The National Fantasy Championship Assets

Northbrook, Illinois, United States

Stats LLC - The National Fantasy Championship Assets is a provider of events including the National Fantasy Football Championship, National Fantasy Baseball Championship, and National Fantasy Basketball Championship.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-27 13 Strides

Stockton-on-Tees, United Kingdom

13 Strides is a sports digital agency that creates enriched websites and applications for the sporting world, including events, federations, brands, sports personalities, stores, governing bodies, and management companies. The company's specialisms revolve around the expertise of both digital applications and the understanding of the sporting audience. Its client list past and present includes brands such as Reebok, Great Run, IAAF, Yelena Isinbaeva and the Sports Council for Wales. 13 Strides was formed in 2006 and is based in Stockton-on-Tees, United Kingdom.

Buy -

Seller(S) 1

SELLER

Access Industries

New York, New York, United States

Category Company
Founded 1986
Sector Diversified
DESCRIPTION

Access Industries, Inc. is a US based holding company focused on long-term investments worldwide. This includes companies located in the US, Europe, and South America. The Firm targets companies operating in the fields of natural resources, chemicals, telecommunications, media, real estate, emerging technology, and retail. Access Industries, Inc. was formed in 1986 and is based in New York City.


DEAL STATS #
Overall 10 of 13
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 2 of 3
Country: United Kingdom M&A 2 of 3
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-25 Dynamic Yield

New York, New York, United States

Dynamic Yield is an AI-powered Personalization Anywhere platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield was founded in 2011 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-03 Warner Music Group

New York, New York, United States

Warner Music Group is home to a collection of the best-known record labels in the music industry, including Asylum, Atlantic, East West, Elektra, Fueled By Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros., and Word, as well as Warner/Chappell Music. WMG comprises an array of businesses aimed at helping artists achieve long-term creative and financial success while providing consumers with the highest-quality music content available. WMG is engaged in the recorded music business (including artist services) and the music publishing business, and is a leading company in national and international repertoire that operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group was formed in 1929 and is headquartered in New York, New York.

Sell -