M&A Deal Summary

Stats Perform Acquires 13 Strides

On July 27, 2021, Stats Perform acquired internet software and services company 13 Strides

Acquisition Highlights
  • This is Stats Perform’s 2nd transaction in the Internet Software and Services sector.
  • This is Stats Perform’s 3rd transaction in the United Kingdom.

M&A Deal Summary

Date 2021-07-27
Target 13 Strides
Sector Internet Software and Services
Buyer(s) Stats Perform
Deal Type Add-on Acquisition

Target

13 Strides

Stockton-on-Tees, United Kingdom
13 Strides is a sports digital agency that creates enriched websites and applications for the sporting world, including events, federations, brands, sports personalities, stores, governing bodies, and management companies. The company's specialisms revolve around the expertise of both digital applications and the understanding of the sporting audience. Its client list past and present includes brands such as Reebok, Great Run, IAAF, Yelena Isinbaeva and the Sports Council for Wales. 13 Strides was formed in 2006 and is based in Stockton-on-Tees, United Kingdom.

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Buyer(S) 1

Buyer

Stats Perform

Chicago, Illinois, United States

Category Company
Founded 1981
Sector Information Services
DESCRIPTION

Stats Perform is a provider of data, sports research, news and video content, and artificial intelligence-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy sports providers. The Company powers storytelling through natural language generation for sports broadcasters and tech companies, unlocks player props and precise projections for sportsbooks, and generates predictions to improve team performance and player evaluation. Stats Perform was formed in 1981 and is based in Chicago, Illinois.


DEAL STATS #
Overall 7 of 7
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
Country: United Kingdom M&A 3 of 3
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-15 Perform Group

Feltham, United Kingdom

Perform Group Plc is the complete sports content company. Perform works with the biggest media owners, rights-holders, bookmakers and professional teams to produce and distribute content that transforms the way the world experiences the sport. Perform is made up of industry-critical brands: Perform create, collect and distribute cutting-edge sports data via Opta, performance data and tools to drive on-pitch success through OptaPro, sports news and content through Omnisport, and high-quality betting content through RunningBall and Watch&Bet, all of which are underpinned by globally-trusted integrity operation.

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