M&A Deal Summary

Star Mountain Capital and Capital Dynamics Acquire RevContent

On June 2, 2021, mezzanine finance firm Star Mountain Capital and asset manager Capital Dynamics acquired marketing company RevContent

Acquisition Highlights
  • This is Star Mountain Capital’s 1st and Capital Dynamics’ 1st transaction in the Marketing sector.
  • This is Star Mountain Capital’s 2nd and Capital Dynamics’ 7th transaction in the United States.
  • This is Star Mountain Capital’s 1st and Capital Dynamics’ 1st transaction in Florida.

M&A Deal Summary

Date 2021-06-02
Target RevContent
Sector Marketing
Buyer(s) Star Mountain Capital
Capital Dynamics
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) RBC Capital Markets (Financial)

Target

RevContent

Sarasota, Florida, United States
RevContent is a provider of marketing services. content marketing and native advertising platform that leverages lightweight, customizable technology to empower web publishers and marketers to reach and exceed their revenue, engagement, and growth goals. It has been featured in industry-leading publications such as TechCrunch, Forbes, Digiday, and AdExchanger. RevContent was founded in 2013 and is based in Sarasota, Florida.

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Buyer(S) 2

DESCRIPTION

Star Mountain Capital is a private equity firm focused on investing debt and equity capital in growing small to mid-sized companies throughout the US. The Firm targets profitable companies and looks to commit $10 to $150 million per transaction. In addition to its direct investing practice, Star Mountain also looks to invest in funds as well as make secondary purchases of individual interests or portfolios of limited partnership interests in smaller private credit funds. Star Mountain Capital was established in 2010 and is headquartered in New York City.


DEAL STATS #
Overall 2 of 4
Sector (Marketing) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (Florida) 1 of 1
Country (United States) 2 of 4
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-18 Spectra Services

Ontario, New York, United States

Spectra Services is a provider of field-based HVACR business services. Spectra Services started as a one-man shop operated out of the basement of his home. Initially offering just one line of microscopes, Specht grew his business into a market leader, eventually expanding to include even the most complex microscopy solutions. Spectra Services was formed in 1977 and is based in Ontario, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-18 Radius Global Market Research

New York, New York, United States

Radius is a custom research firm specializing in data and market research that enable brands to make more informed product development, advertising, and other strategic business decisions. Radius Global Market Research was founded in 1960 and is based in New York City.

Buy -
Buyer

Capital Dynamics

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1999
PE ASSETS 26.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Capital Dynamics AG is an independent global asset management firm focusing on private assets including private equity, private credit, clean energy infrastructure and energy infrastructure credit. Capital Dynamics offers a diversified range of offerings and solutions for a global client base, including corporations, family offices, foundations and endowments, high net worth individuals, pension funds and others. Capital Dynamics AG was established in 1999 and is headquartered in Zug, Switzerland.


DEAL STATS #
Overall 10 of 10
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 2 of 2
State (Florida) 1 of 1
Country (United States) 7 of 7
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-26 Cosmelux

Carate Brianza, Italy

Cosmelux is a global supplier of B2B finishing treatments for the personal care packaging market. Cosmelux specializes in UV lacquering and metallization of high-end personal care plastic and metal packaging, with a focus on cosmetics and skincare. Cosmelux was founded in 2002 and is based in Carate Brianza, Italy

Buy -