Investment Summary

Star Avenue Capital Invests In Macadamia Beauty

On September 12, 2012, growth capital firm Star Avenue Capital invested in consumer products company Macadamia Beauty

Investment Highlights
  • This is Star Avenue Capital’s 2nd transaction in the Consumer Products sector.
  • This is Star Avenue Capital’s 3rd transaction in the United States.
  • This is Star Avenue Capital’s 1st transaction in Texas.

Investment Summary

Date 2012-09-12
Target Macadamia Beauty
Sector Consumer Products
Investor(s) Star Avenue Capital
Deal Type Growth Capital
Advisor(s) ROTH Capital Partners LLC (Financial)
Buchalter (Legal)

Target

Macadamia Beauty

Plano, Texas, United States
Macadamia Beauty is a provider of premium, professional haircare brand that is nature-based ingredients, including macadamia and argan oils, into professional hair care products to heal, revitalize, and control problem hair. Macadamia Beauty was founded in 2009 and is based in Plano, Texas.

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Investor(S) 1

Investor

Star Avenue Capital

New York, New York, United States

Category Growth Capital Firm
Founded 2009
Size Small
Type Sector Focused
DESCRIPTION

Star Avenue Capital is a growth equity firm focused on investments in branded consumer products and retail companies. The Firm looks to invest $15 to $25 million in companies with revenues greater than $20 million and at least $5 million of EBITDA. Specific areas on interest includes health/wellness, consumer durables, specialty retail, sporting goods, food/beverage, beauty/accessories, apparel/footwear, and pet related products. Star generally seeks minority positions. Star Avenue Capital was formed in 2009 and is based in New York City.


DEAL STATS #
Overall 3 of 4
Sector (Consumer Products) 2 of 2
Type (Growth Capital) 1 of 1
State (Texas) 1 of 1
Country (United States) 3 of 4
Year (2012) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-01 Maximum Human Performance

West Caldwell, New Jersey, United States

Maximum Human Performance is a provider of sports nutrition company that sells products for athletes seeking the highest performance science-based nutrition products. Maximum Human Performance was founded in 1997 and is based in West Caldwell, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-30 J Brand

Los Angeles, California, United States

J Brand is a designer, marketer and manufacturer of premium denim products. The Company sells its products through high-end department stores and fashion boutiques throughout the United States, as well as internationally through exclusive distributors.

Sell -