Growth Capital • Information Technology

Standout Capital Invests In Refined

On March 31, 2022, growth capital firm Standout Capital invested in information technology company Refined

Investment Context

This is Standout Capital’s 3rd transaction in the Information Technology sector.
This is Standout Capital’s 4th transaction in Sweden.

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Investment Summary
Date	March 31, 2022
Target	Refined
Sector	Information Technology
Investor(s)	Standout Capital
Deal Type	Growth Capital

Target Company

Refined

Malmo, Sweden

Refined is a site-builder integrated with Atlassian Jira and Confluence to make content clear, accessible, and actionable. The company provides the infrastructure to build Atlassian Confluence and Jira content onto your own branded, easy to navigate, and customizable site. Core to Refined is a user-friendly system that makes the content and information accessible, engaging, and useful to all users. Today, more than 4,000 companies worldwide use Refined’s tools to transform their Atlassian Confluence and Jira instances into beautiful, branded sites users love. Refined was founded in 2009 and is based in Malmo.

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Investor Overview 1

Investor

Standout Capital

Investor Investor

Category	Growth Capital Firm
Founded	2014
PE ASSETS	1.0B SEK
Size	Small
Type	Sector Focused

DESCRIPTION

Standout Capital is growth equity firm focused on Nordic tech company investments. The Firm looks to invest €5 to €15 million in companies generating €5 to €25 million of sales. The Firm will not invest in seed or early stage, or sectors like biotech, cleantech or gambling. Funds are generally used for growth initiatives or to buy back founder shares. Standout Capital was established in 2014 and is headquartered in Stockholm.

Deal Context for Investor	#
Overall	10 of 18
Sector: Information Technology	3 of 5
Type: Growth Capital	9 of 15
Country: Sweden	4 of 9
Year: 2022	1 of 5

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-01-27	Papirfly Sandnes, Norway Papirfly is a brand management software group that provides a cloud-based, modular software platform for brand activation management (“BAM”), helping large companies create, edit, store, and distribute their brand assets. Its solutions simplify the challenges faced by brand-driven organizations by empowering employees and other stakeholders to activate brands on a global scale and on a local level without needing specialist skills or design expertise. Papirfly was formed in 2000 and is based in Sandnes, Norway.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2022-01-27

Papirfly

Sandnes, Norway

Papirfly is a brand management software group that provides a cloud-based, modular software platform for brand activation management (“BAM”), helping large companies create, edit, store, and distribute their brand assets. Its solutions simplify the challenges faced by brand-driven organizations by empowering employees and other stakeholders to activate brands on a global scale and on a local level without needing specialist skills or design expertise. Papirfly was formed in 2000 and is based in Sandnes, Norway.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-04-08	VisBook Kvikne, Norway VisBook is a software company provides property management systems for hotels, activity centers, and camping sites. VisBook is based in Kvikne, Norway.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2022-04-08

VisBook

Kvikne, Norway

VisBook is a software company provides property management systems for hotels, activity centers, and camping sites. VisBook is based in Kvikne, Norway.

Sell

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