Growth Capital • Software

Standout Capital Invests In Papirfly

On March 17, 2020, growth capital firm Standout Capital invested in software company Papirfly

Investment Context

This is Standout Capital’s 6th transaction in the Software sector.
This is Standout Capital’s 3rd transaction in Norway.

Investment Fate

Papirfly was sold to a consortium of financial buyers in 2022.

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Investment Summary
Date	March 17, 2020
Target	Papirfly
Sector	Software
Investor(s)	Standout Capital
Deal Type	Growth Capital

Target Company

Papirfly

Sandnes, Norway

Papirfly is a brand management software group that provides a cloud-based, modular software platform for brand activation management (“BAM”), helping large companies create, edit, store, and distribute their brand assets. Its solutions simplify the challenges faced by brand-driven organizations by empowering employees and other stakeholders to activate brands on a global scale and on a local level without needing specialist skills or design expertise. Papirfly was formed in 2000 and is based in Sandnes, Norway.

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Investor Overview 1

Investor

Standout Capital

Investor Investor

Category	Growth Capital Firm
Founded	2014
PE ASSETS	1.0B SEK
Size	Small
Type	Sector Focused

DESCRIPTION

Standout Capital is growth equity firm focused on Nordic tech company investments. The Firm looks to invest €5 to €15 million in companies generating €5 to €25 million of sales. The Firm will not invest in seed or early stage, or sectors like biotech, cleantech or gambling. Funds are generally used for growth initiatives or to buy back founder shares. Standout Capital was established in 2014 and is headquartered in Stockholm.

Deal Context for Investor	#
Overall	8 of 18
Sector: Software	6 of 9
Type: Growth Capital	7 of 15
Country: Norway	3 of 4
Year: 2020	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-03-17	Kundo Stockholm, Sweden Kundo is a software company that provides modern tools for digital customer service. Kundo was founded in 2009 and is based in Stockholm, Sweden.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-03-17

Kundo

Stockholm, Sweden

Kundo is a software company that provides modern tools for digital customer service. Kundo was founded in 2009 and is based in Stockholm, Sweden.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-08-21	Exsitec Linköping, Sweden Exsitec is a provider of the business system software, including ERP, business intelligence and mobile solutions for medium-sized companies. Exsitec was established in 2000 and is based in Linköping, Sweden.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2020-08-21

Exsitec

Linköping, Sweden

Exsitec is a provider of the business system software, including ERP, business intelligence and mobile solutions for medium-sized companies. Exsitec was established in 2000 and is based in Linköping, Sweden.

Sell

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