M&A Deal Summary

Standard Investment Management Acquires United Playgrounds

On January 1, 2022, private equity firm Standard Investment Management acquired marketing company United Playgrounds

Acquisition Highlights
  • This is Standard Investment Management’s 1st transaction in the Marketing sector.
  • This is Standard Investment Management’s 17th transaction in the Netherlands.

M&A Deal Summary

Date 2022-01-01
Target United Playgrounds
Sector Marketing
Buyer(s) Standard Investment Management
Deal Type Buyout (LBO, MBO, MBI)

Target

United Playgrounds

Amsterdam, Netherlands
United Playgrounds conceives, designs and builds high-quality digital brand products and marketing services, with a focus on design, development, content and data-driven marketing campaigns. United Playgrounds is based in Amsterdam, Netherlands.

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Buyer(S) 1

Buyer
DESCRIPTION

Standard Investment is a Dutch private equity firm focused on small to mid-sized investment opportunities in the Netherlands and Belgium. The Firm targets companies generating €20 to €200 million of revenue and valued up to €100 million. Standard Investment prefers majority investment situations and looks for businesses with growth and/or improvement potential. Standard Investment was formed in 2004 and has offices in Amsterdam and Brussels.


DEAL STATS #
Overall 24 of 31
Sector: Marketing M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 12 of 15
Country: Netherlands M&A 17 of 19
Year: 2022 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-01 Synres

Hoek van Holland, Netherlands

Synres is specialized in the production of alkyd and acrylic resins for coatings used to protect and decorate wood and in the naval, car refinish, ACE and industrial fields. Synres was founded in 1947 and is based in Hoek van Holland, Netherlands.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-11 Brands4Kids

Ikast, Denmark

Brands4Kids is a multi-brand house with eight well-known children’s clothing brands encompassing the ‘basic’, fashion’, and ‘outdoor’ categories which the company sells to children’s clothing retailers both within and outside of Denmark. Brands4Kids serves its clients with a wide and complete selection of brands and products that have a broad focus on sustainability through, amongst other things, various certifications. Brands4Kids was founded in 1946 and is based in Ikast, Denmark.

Buy -