Add-on Acquisition • Consumer Products

Standard Innovation Acquires Loop Health AS

On October 23, 2015, Standard Innovation acquired consumer products company Loop Health AS

Acquisition Context

This is Standard Innovation’s 2nd transaction in the Consumer Products sector.
This is Standard Innovation’s 2nd transaction in Norway.

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M&A Deal Summary
Date	October 23, 2015
Target	Loop Health AS
Sector	Consumer Products
Buyer(s)	Standard Innovation
Deal Type	Add-on Acquisition

Target Company

Loop Health AS

Oslo, Norway

Loop Health AS is a provider of ergonomic sensual wellness products for women and in developing smart fitness electronics.

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Buyer Overview 1

Buyer

Standard Innovation

Ottawa, Ontario, Canada

Category	Company
Founded	2004
Sector	Consumer Products

DESCRIPTION

Standard Innovation Corp. is a designer and manufacturer of body-safe and eco-friendly intimate products.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Consumer Products	2 of 2
Type: Add-on Acquisition	2 of 2
Country: Norway	2 of 2
Year: 2015	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-05-27	Laid AS Oslo, Norway Laid AS is a designer and manufacturer of the laid brand sex toys.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-05-27

Laid AS

Oslo, Norway

Laid AS is a designer and manufacturer of the laid brand sex toys.

Buy

Explore Related M&A Activity

Consumer Products M&A - Add-on Acquisition M&A Deals - Norway M&A - 2015 M&A