Add-on Acquisition • Consumer Products

Standard Innovation Acquires Laid AS

On May 27, 2015, Standard Innovation acquired consumer products company Laid AS

Acquisition Context

This is Standard Innovation’s 1st transaction in the Consumer Products sector.
This is Standard Innovation’s 1st transaction in Norway.

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M&A Deal Summary
Date	May 27, 2015
Target	Laid AS
Sector	Consumer Products
Buyer(s)	Standard Innovation
Deal Type	Add-on Acquisition

Target Company

Laid AS

Oslo, Norway

Laid AS is a designer and manufacturer of the laid brand sex toys.

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Buyer Overview 1

Buyer

Standard Innovation

Ottawa, Ontario, Canada

Category	Company
Founded	2004
Sector	Consumer Products

DESCRIPTION

Standard Innovation Corp. is a designer and manufacturer of body-safe and eco-friendly intimate products.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Consumer Products	1 of 2
Type: Add-on Acquisition	1 of 2
Country: Norway	1 of 2
Year: 2015	1 of 2

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-10-23	Loop Health AS Oslo, Norway Loop Health AS is a provider of ergonomic sensual wellness products for women and in developing smart fitness electronics.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-10-23

Loop Health AS

Oslo, Norway

Loop Health AS is a provider of ergonomic sensual wellness products for women and in developing smart fitness electronics.

Buy

Explore Related M&A Activity

Consumer Products M&A - Add-on Acquisition M&A Deals - Norway M&A - 2015 M&A