Investment Summary

Staley Capital Invests In Zeta Global

On January 22, 2014, growth capital firm Staley Capital invested in internet software and services company Zeta Global from GCP Capital Partners, Apogem Capital and PM Digital

Investment Highlights
  • This is Staley Capital’s 1st transaction in the Internet Software and Services sector.
  • This is Staley Capital’s 3rd transaction in the United States.
  • This is Staley Capital’s 1st transaction in New York.
Investment Fate
  • Zeta Global went public in 2021.

Investment Summary

Date 2014-01-22
Target Zeta Global
Sector Internet Software and Services
Investor(s) Staley Capital
Sellers(s) GCP Capital Partners
Apogem Capital
PM Digital
Deal Type Stake Purchase

Target

Zeta Global

New York, New York, United States
Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York, New York.

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Investor(S) 1

Investor

Staley Capital

Waltham, Massachusetts, United States

Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Staley Capital is a private investment group focused on growth-oriented, tech-enabled service companies. The Firm looks for businesses with recurring revenues, rapid revenue growth, strong margins, and 'sticky' customer relationships. Staley looks to commit $5 to $20 million per transaction with Investments generally taking the form of minority growth capital financings. Staley Capital is based in Waltham, Massachusetts.


DEAL STATS #
Overall 3 of 7
Sector: Internet Software and Services M&A 1 of 2
Type: Stake Purchase M&A Deals 1 of 1
State: New York M&A 1 of 2
Country: United States M&A 3 of 7
Year: 2014 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-22 ClickSquared

Boston, Massachusetts, United States

ClickSquared is a provider of cross-channel marketing and email marketing services. With innovative offerings ranging from self-service email marketing to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative, multi-channel SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email marketing, direct mail, social, mobile and web channels.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-27 Olo

New York, New York, United States

Olo provides a mobile, tablet, and PC based platform that gives consumers a faster, more accurate customer experience for ordering takeout, enabling diners to “Skip the Line” by ordering and paying via website or branded apps prior to arriving at a restaurant or eating venue. Olo was founded in 2005 and is based in New York, New York.

Buy -

Seller(S) 3

SELLER

GCP Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Merchant Bank
Founded 2000
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

GCP Capital Partners consists of GCP US, GCP Europe, and GCP Venture. GCP US targets North American acquisitions. The unit looks to invest $10 to $50 million in businesses valued up to $500 million. GCP Europe targets businesses in the UK and Europe. The European team looks to invest up to £40 million in companies valued up to £100 million. Sectors of interest include business services, education, energy, financial services, insurance and telecommunications.


DEAL STATS #
Overall 17 of 24
Sector: Internet Software and Services M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
State: New York M&A 2 of 4
Country: United States M&A 15 of 22
Year: 2014 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-04 Healthcare Finance Group

New York City, New York, United States

Healthcare Finance Group is a specialty finance company that provides revolving credit facilities and term loans to healthcare providers. HFG targets middle-market healthcare service providers, generally requiring credit facilities of $5.0 million to $50.0 million.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-14 First Mariner Bank

Baltimore, Maryland, United States

First Mariner Bank is a Maryland based community bank operating primarily throughout the central region of Maryland. First Mariner is an independent bank and operates 18 branches. First Mariner Bank was founded in 1920 and is based in Baltimore, Maryland.

Buy -
SELLER

Apogem Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 2001
PE ASSETS 39.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Apogem Capital is a diversified alternative investment manager and subsidiary of insurance provider, New York Life. Apogem manages a variety of investment strategies including private equity, private credit, and real assets. Within private equity, the Firm looks to make fund, direct, and secondary investments, as well as acquire GP stakes. Within its direct investing activity, Apogem targets mid-sized companies valued up to $250 million and will consider businesses throughout North America and Europe. Apogem Capital formed as the result of New York Life combining PA Capital, Madison Capital Funding, and Goldpoint Partners into one entity. Apogem Capital is based in New York City.


DEAL STATS #
Overall 12 of 52
Sector: Internet Software and Services M&A 1 of 2
Type: Stake Purchase M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 12 of 52
Year: 2014 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-06 Polyform Products

Elk Grove Village, Illinois, United States

Polyform Products is a developer, manufacturer, and marketer of polymer clay products worldwide. Polyform Products was founded in 1967 and is based in Elk Grove Village, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-03-31 Nobles Worldwide

St. Croix Falls, Wisconsin, United States

Nobles Worldwide, Inc. is the largest supplier of ammunition feed systems to all branches of the U.S. military and its allies. Nobles are recognized globally for their superior durability products, cutting-edge designs, and rigorous quality assurance. Nobles Worldwide offer lighter, stronger and more flexible materials used in ammunition chutes, magazines, gun mounts, and weapon stations. Nobles are based in St. Croix Falls, Wisconsin.

Buy -
SELLER

PM Digital

New York, New York, United States

Category Company
Sector Media
DESCRIPTION

PM Digital is a full-service Digital Marketing Agency specializing in paid search, SEO, display advertising, social media, email marketing, shopping feed management, and creative services.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-07 Zeta Global

New York, New York, United States

Zeta Global is a data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Zeta Global was founded in 2007 and is based in New York, New York.

Buy -