Venture • Marketing

Staley Capital and Escalate Capital Invest In ClickSquared

On January 9, 2012, growth capital firm Staley Capital and mezzanine finance firm Escalate Capital invested in marketing company ClickSquared

Investment Context
  • This is Staley Capital’s 1st and Escalate Capital’s 2nd transaction in the Marketing sector.
  • This is Staley Capital’s 2nd and Escalate Capital’s 17th transaction in the United States.
  • This is Staley Capital’s 1st and Escalate Capital’s 1st transaction in Massachusetts.
Investment Fate
  • ClickSquared was sold to a strategic buyer in 2014.

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Investment Summary

Date January 9, 2012
Target ClickSquared
Sector Marketing
Investor(s) Staley Capital
Escalate Capital
Deal Type Venture

Target Company

ClickSquared

Boston, Massachusetts, United States
ClickSquared is a provider of cross-channel marketing and email marketing services. With innovative offerings ranging from self-service email marketing to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative, multi-channel SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email marketing, direct mail, social, mobile and web channels.
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Investors Overview 2

Investor

Staley Capital

Waltham, Massachusetts, United States

Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Staley Capital is a private investment group focused on growth-oriented, tech-enabled service companies. The Firm looks for businesses with recurring revenues, rapid revenue growth, strong margins, and 'sticky' customer relationships. Staley looks to commit $5 to $20 million per transaction with Investments generally taking the form of minority growth capital financings. Staley Capital is based in Waltham, Massachusetts.


Deal Context for Investor #
Overall 2 of 7
Sector: Marketing 1 of 2
Type: Venture 1 of 2
State: Massachusetts 1 of 1
Country: United States 2 of 7
Year: 2012 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-07-21 Acclaris

Tampa, Florida, United States

Acclaris provides the services and technology that health plans, benefit consultants and financial institutions rely on to deliver health care and reimbursement account.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-22 ClickSquared

Boston, Massachusetts, United States

ClickSquared is a provider of cross-channel marketing and email marketing services. With innovative offerings ranging from self-service email marketing to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative, multi-channel SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email marketing, direct mail, social, mobile and web channels.

Sell -
Investor

Escalate Capital

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2005
PE ASSETS 830M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Escalate Capital Partners is a private investment firm focused on providing capital to expansion and late-stage companies. The Firm focuses its investment activity within the technology, life sciences, and service-based industries. Prospective financing solutions include senior, subordinated and mezzanine debt. Escalate's target investment size is $5 to $30 million. Escalate Capital Partners has offices in Menlo Park, California and Austin, Texas.


Deal Context for Investor #
Overall 17 of 39
Sector: Marketing 2 of 3
Type: Venture 9 of 17
State: Massachusetts 1 of 4
Country: United States 17 of 39
Year: 2012 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-05 Healthx

Indianapolis, Indiana, United States

Healthx is a provider of Internet-enabled healthcare claims information to middle-market employers and their employees, small insurance brokers and third-party administrators. The Company's system creates a dynamic, customizable and cost-effective environment that accelerates the exchange of vital information used in the purchase of and payment for healthcare services via the Internet.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-20 Achieve Financial Services

Austin, Texas, United States

Achieve Financial Services, LLC offers general-purpose reloadable (GPR) prepaid debit cards and related financial services.

Buy -