Investment Summary

Staley Capital Invests In Aspire Marketing Services

On August 7, 2019, growth capital firm Staley Capital invested in marketing company Aspire Marketing Services

Investment Highlights
  • This is Staley Capital’s 2nd transaction in the Marketing sector.
  • This is Staley Capital’s 7th transaction in the United States.
  • This is Staley Capital’s 2nd transaction in Texas.

Investment Summary
Date 2019-08-07
Target Aspire Marketing Services
Sector Marketing
Investor(s) Staley Capital
Deal Type Growth Capital

Target

Aspire Marketing Services

Irving, Texas, United States
Aspire Marketing Services provides tech-enabled marketing services for automotive dealers and manufacturers throughout the United States and Canada. Aspire Marketing offers advanced analytics, creative design, e-mail, SMS, telephony services, and direct mail, all in-house. Aspire Marketing Services was founded in 2017 and is based in Irving, Texas.

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Investor(S) 1

Investor

Staley Capital

Waltham, Massachusetts, United States

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Staley Capital is a private investment group focused on growth-oriented, tech-enabled service companies. The Firm looks for businesses with recurring revenues, rapid revenue growth, strong margins, and 'sticky' customer relationships. Staley looks to commit $5 to $20 million per transaction with Investments generally taking the form of minority growth capital financings. Staley Capital is based in Waltham, Massachusetts.

DEAL STATS #
Overall 7 of 7
Sector (Marketing) 2 of 2
Type (Growth Capital) 4 of 4
State (Texas) 2 of 2
Country (United States) 7 of 7
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-05 SmartAction

Fort Worth, Texas, United States

SmartAction provides an omnichannel customer self-service platform powered by AI. The Company works with businesses to create an environment where intelligent virtual agents are handling complex customer requests in every channel voice, SMS text, web chat, and social media. SmartAction was founded in 2002 and is based in Fort Worth, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-16 Olo

New York, New York, United States

Olo provides a mobile, tablet, and PC based platform that gives consumers a faster, more accurate customer experience for ordering takeout, enabling diners to “Skip the Line®” by ordering and paying via website or branded apps prior to arriving at a restaurant or eating venue. Olo was founded in 2005 and is based in New York City.

Sell -
Mergr

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