Investment Summary

Staley Capital and Mercato Partners Exits MNTN

On May 21, 2025, invested in software company MNTN from Staley Capital and Mercato Partners

Investment Highlights
  • This is transaction in the Software sector.
  • This is transaction in the United States.
  • This is transaction in Texas.

Investment Summary

Date 2025-05-21
Target MNTN
Sector Software
Sellers(s) Staley Capital
Mercato Partners
Deal Type IPO

Target

MNTN

Austin, Texas, United States
MNTN provides advertising software for brands to drive measurable conversions, revenue, site visits, and more through the power of television. The company's Performance TV is a Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns. MNTN was founded in 2010 and is based in Austin, Texas.

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Seller(S) 2

SELLER

Staley Capital

Waltham, Massachusetts, United States

Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Staley Capital is a private investment group focused on growth-oriented, tech-enabled service companies. The Firm looks for businesses with recurring revenues, rapid revenue growth, strong margins, and 'sticky' customer relationships. Staley looks to commit $5 to $20 million per transaction with Investments generally taking the form of minority growth capital financings. Staley Capital is based in Waltham, Massachusetts.


DEAL STATS #
Overall 6 of 6
Sector: Software M&A 1 of 1
Type: IPO M&A Deals 3 of 3
State: Texas M&A 2 of 2
Country: United States M&A 6 of 6
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-10 SmartAction

Fort Worth, Texas, United States

SmartAction provides an omnichannel customer self-service platform powered by AI. The Company works with businesses to create an environment where intelligent virtual agents are handling complex customer requests in every channel voice, SMS text, web chat, and social media. SmartAction was founded in 2002 and is based in Fort Worth, Texas.

Sell -
SELLER

Mercato Partners

Salt Lake City, Utah, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2007
Size Small
Type Sector Agnostic
DESCRIPTION

Mercato Partners is a private equity firm focused on later stage growth capital financings. Mercato generally targets minority investments in high growth technology and consumer businesses with $5 to $50 million in annual sales. The Firm looks for profitable, US-based companies where additional capital can help continue expansion opportunities. Mercato Partners is based in Salt Lake City, Utah.


DEAL STATS #
Overall 13 of 14
Sector: Software M&A 4 of 4
Type: IPO M&A Deals 4 of 4
State: Texas M&A 1 of 1
Country: United States M&A 12 of 13
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-03 Atomic

Cottonwood Heights, Utah, United States

Atomic’s payroll APIs enable consumers to connect their payroll accounts to a third-party banking app to set up or switch direct deposit payments and to access financial data for income and employment verifications. Atomic was founded in 2019 and is based in Cottonwood Heights, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-11-19 Stance

San Clemente, California, United States

Stance is a designer and manufacturer of socks for men, women and kids. Stance was founded in 2009 and is based in San Clemente, California.

Sell -