M&A Deal Summary

Stagwell Acquires PROS Agency

On April 15, 2024, Stagwell acquired marketing company PROS Agency

Acquisition Highlights
  • This is Stagwell’s 19th transaction in the Marketing sector.
  • This is Stagwell’s 1st transaction in Brazil.

M&A Deal Summary
Date 2024-04-15
Target PROS Agency
Sector Marketing
Buyer(s) Stagwell
Deal Type Add-on Acquisition

Target

PROS Agency

São Paulo, Brazil
PROS Agency is a brand and marketing consultancy specializing in digital public relations (PR), creative planning and production, influencer marketing, and brand development. PROS Agency is based in São Paulo, Brazil.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States
Category Company
Sector Marketing
Employees10,250
Revenue 2.5B USD (2023)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York City.

DEAL STATS #
Overall 25 of 29
Sector (Marketing) 19 of 21
Type (Add-on Acquisition) 21 of 25
Country (Brazil) 1 of 1
Year (2024) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-22 Sidekick

Virginia Water, United Kingdom

Sidekick is a collective of specialist agencies focused on experiential, digital storytelling, and branded content. Sidekick is based in Virginia Water, England.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-02 Luxine

Laval, Quebec, Canada

Luxine is a full-service PR and Influencer Marketing agency engaged in influencer marketing, digital media management, content creation and press relations. Luxine is based in Laval, Quebec.

Buy -
Mergr

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