M&A Deal Summary

Stagwell Acquires PEP Group

On July 13, 2022, Stagwell acquired marketing company PEP Group

Acquisition Highlights
  • This is Stagwell’s 13th transaction in the Marketing sector.
  • This is Stagwell’s 1st transaction in Ukraine.

M&A Deal Summary
Date 2022-07-13
Target PEP Group
Sector Marketing
Buyer(s) Stagwell
Deal Type Add-on Acquisition

Target

PEP Group

Kyiv, Ukraine
PEP Group is a creative production company that has been developing trusted partnerships with leading brands across the globe to create, produce, adapt and deliver assets at scale across all media channels, languages, and geographies. The company is fully committed to delivering the best marketing content across all media channels and acting as true co-creation partners with all clients around the world. PEP Group was formed in 2010 and is based in Kyiv, Ukraine.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States
Category Company
Sector Marketing
Employees10,250
Revenue 2.5B USD (2023)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York City.

DEAL STATS #
Overall 16 of 28
Sector (Marketing) 13 of 21
Type (Add-on Acquisition) 12 of 24
Country (Ukraine) 1 of 1
Year (2022) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-21 Brand New Galaxy

Warsaw, Poland

Brand New Galaxy is a provider of marketing and technology solutions built to drive commerce and digital transformation for brands. BNG's data-driven approach makes brands better connected with consumers in complex marketing and technology ecosystems. This gives more than 150 brands and Fortune 500 clients a true strategic partner, both on a global and local level. Brand New Galaxy was formed in 2017 and is based in Warsaw, Poland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-18 Apollo Program

New York, United States

Apollo Program is a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing. Apollo Program is based in New York City.

Buy -
Mergr

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