M&A Deal Summary

Stagwell Acquires National Research Group

On November 16, 2015, Stagwell acquired information services company National Research Group

Acquisition Highlights
  • This is Stagwell’s 1st transaction in the Information Services sector.
  • This is Stagwell’s 1st transaction in Canada.
  • This is Stagwell’s 1st transaction in Alberta.

M&A Deal Summary
Date 2015-11-16
Target National Research Group
Sector Information Services
Buyer(s) Stagwell
Deal Type Add-on Acquisition

Target

National Research Group

Calgary, Alberta, Canada
National Research Group is a market research firm.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States
Category Company
Sector Marketing
Employees10,250
Revenue 2.5B USD (2023)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York City.

DEAL STATS #
Overall 2 of 28
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 2 of 24
State (Alberta) 1 of 1
Country (Canada) 1 of 3
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-08 SKDKnickerbocker

Washington, District of Columbia, United States

SKDKnickerbocker is a strategic communication and political consulting firm.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-05 Code and Theory

New York, New York, United States

Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds. Through Brand, Product, and Industrial Design, the agency helps clients innovate in a digital-first world.

Buy -
Mergr

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