Add-on Acquisition • Software

Stagwell Acquires Epicenter Experience

On October 19, 2022, Stagwell acquired software company Epicenter Experience

Acquisition Context
  • This is Stagwell’s 1st transaction in the Software sector.
  • This is Stagwell’s 12th transaction in the United States.
  • This is Stagwell’s 1st transaction in Massachusetts.

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M&A Deal Summary

Date October 19, 2022
Target Epicenter Experience
Sector Software
Buyer(s) Stagwell
Deal Type Add-on Acquisition

Target Company

Epicenter Experience

Quincy, Massachusetts, United States
Epicenter Experience is an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter Experience was formed in 2016 and is based in Quincy, Massachusetts.
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Buyer Overview 1

Buyer

Stagwell

New York, New York, United States

Category Company
Sector Marketing
Employees11,857
Revenue 2.8B USD (2024)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York, New York.


Deal Context for Buyer #
Overall 19 of 34
Sector: Software 1 of 1
Type: Add-on Acquisition 15 of 29
State: Massachusetts 1 of 1
Country: United States 12 of 18
Year: 2022 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-12 Maru Group

London, United Kingdom

Maru Group is a customer intelligence professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight, and advisory services to large enterprises across a broad spectrum of industries and markets. MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Maru Group was established in 2016 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-27 Huskies

Dublin, Ireland

Huskies is an international creative agency that has a proven track record of delivering innovative solutions for clients in a range of industries, including Allianz, Slack, Nissan, Smurfit Kappa, Kerrygold, Fáilte Ireland, the National Tourism Development Authority, the Guinness Storehouse, and Google. Huskies was formed in 1999 and is based in Dublin.

Buy -