M&A Deal Summary

Stagwell Acquires Brand New Galaxy

On April 21, 2022, Stagwell acquired marketing company Brand New Galaxy

Acquisition Highlights
  • This is Stagwell’s 12th transaction in the Marketing sector.
  • This is Stagwell’s 1st transaction in Poland.

M&A Deal Summary

Date 2022-04-21
Target Brand New Galaxy
Sector Marketing
Buyer(s) Stagwell
Deal Type Add-on Acquisition

Target

Brand New Galaxy

Warsaw, Poland
Brand New Galaxy is a provider of marketing and technology solutions built to drive commerce and digital transformation for brands. BNG's data-driven approach makes brands better connected with consumers in complex marketing and technology ecosystems. This gives more than 150 brands and Fortune 500 clients a true strategic partner, both on a global and local level. Brand New Galaxy was formed in 2017 and is based in Warsaw, Poland.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States

Category Company
Sector Marketing
Employees11,857
Revenue 2.8B USD (2024)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York, New York.


DEAL STATS #
Overall 15 of 34
Sector: Marketing M&A 12 of 25
Type: Add-on Acquisition M&A Deals 11 of 29
Country: Poland M&A 1 of 1
Year: 2022 M&A 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-01 Dyversity Communications

Markham, Ontario, Canada

Dyversity Communications is a multicultural full-service marketing agency that specializes in Chinese and South Asian communications, with additional expertise in over 20 other languages including Filipino, Korean, Portuguese, and Spanish. Dyversity Communications is based in Markham, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-13 PEP Group

Kyiv, Ukraine

PEP Group is a creative production company that has been developing trusted partnerships with leading brands across the globe to create, produce, adapt and deliver assets at scale across all media channels, languages, and geographies. The company is fully committed to delivering the best marketing content across all media channels and acting as true co-creation partners with all clients around the world. PEP Group was formed in 2010 and is based in Kyiv, Ukraine.

Buy -