M&A Deal Summary

Stage Acquires Coops and Feathers

On February 9, 2021, distressed investor Stage acquired consumer products company Coops and Feathers

Acquisition Highlights
  • This is Stage’s 1st transaction in the Consumer Products sector.
  • This is Stage’s 3rd transaction in the United States.
  • This is Stage’s 1st transaction in Colorado.

M&A Deal Summary
Date 2021-02-09
Target Coops and Feathers
Sector Consumer Products
Buyer(s) Stage
Deal Type Buyout (LBO, MBO, MBI)

Target

Coops and Feathers

Denver, Colorado, United States
Coops and Feathers is a chicken products company dedicated to improving the lives of animals and their caregivers. The Company offers unique chicken coops and coop accessories, as well as, all-natural chicken treats and behavioral sprays and powders under its Healthy Hen product line. Coops and Feathers is based in Denver, Colorado.

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Buyer(S) 1

Buyer

Stage

Investor

Category Distressed Investor
Founded 2009
Size Small
Type Sector Agnostic
DESCRIPTION

Stage is a turnaround venture firm focused on control acquisitions of venture backed businesses facing challenges and in need of a fresh start. Stage targets technology oriented companies generating $1 to $10 million of revenue and will consider opportunities across the US. Stage was formed in 2009 and is headquartered in Denver, Colorado.

DEAL STATS #
Overall 4 of 7
Sector (Consumer Products) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 3 of 5
State (Colorado) 1 of 3
Country (United States) 3 of 6
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-09 ThirdChannel

Boston, Massachusetts, United States

ThirdChannel's retail intelligence platform is used by brands and retailers to know what's happening or should be happening on the ground in thousands of stores, and to identify opportunities to improve in-store experience and ultimately drive higher sales. The Web-based auditing platform integrates real-time data from teams on the ground in stores with POS, inventory, traffic, and other sources of data to reveal retail execution issues. The system generates action plans that guide in-store efforts, unlocking sales potential, and quantifying results with measurable ROI. ThirdChannel was formed in 2012 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-05 Haystack Mountain Creamery

Longmont, Colorado, United States

Haystack Mountain Creamery specializes in goat and cow's milk cheeses. With a collection of awards since its founding. Prioritizing the greatest quality of local dairy, Haystack creates some of the finest cheese in the world. Haystack Mountain Creamery was founded in 1989 and is based in Longmont, Colorado.

Buy -
Mergr

Product

Company

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