M&A Deal Summary

Squad Acquires Reiman Agency

On October 15, 2024, Squad acquired marketing company Reiman Agency from IZEA Worldwide

Acquisition Highlights
  • This is Squad’s 1st transaction in the Marketing sector.
  • This is Squad’s 1st transaction in the United States.
  • This is Squad’s 1st transaction in California.

M&A Deal Summary

Date 2024-10-15
Target Reiman Agency
Sector Marketing
Buyer(s) Squad
Sellers(s) IZEA Worldwide
Deal Type Divestiture

Target

Reiman Agency

Los Angeles, California, United States
Reiman Agency is a boutique sports marketing firm representing top athletes, teams, and brands, providing comprehensive marketing solutions that drive engagement and results. Reiman Agency is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Squad

Lewes, Delaware, United States

Category Company
Sector Digital Media
DESCRIPTION

Squad is a data-driven influencer marketing platform that helps brands connect with influencers globally. Specializing in optimizing campaign effectiveness and maximizing ROI, SquadApp streamlines brand-influencer collaborations, providing businesses with scalable solutions to execute high-impact influencer marketing strategies. Squad is based in Lewes, Delaware.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

IZEA Worldwide

Orlando, Florida, United States

Category Company
Founded 2006
Sector Internet Software and Services
Employees152
Revenue 41M USD (2022)
DESCRIPTION

IZEA Worldwide is an online marketplace that connects brands with influential content creators. Creators are compensated for producing and distributing unique content on behalf of marketers including long-form text, videos, photos, and status updates. Marketers receive influential consumer content and engaging, shareable stories that drive awareness. IZEA Worldwide was founded in 2006 and is based in Winter Park, Florida. IZEA Worldwide was founded in 2006 and is based in Orlando, Florida.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-25 Reiman Agency

Los Angeles, California, United States

Reiman Agency is a boutique sports marketing firm representing top athletes, teams, and brands, providing comprehensive marketing solutions that drive engagement and results. Reiman Agency is based in Los Angeles, California.

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