Divestiture • Marketing

Squad Acquires Reiman Agency

On October 15, 2024, Squad acquired marketing company Reiman Agency from IZEA Worldwide

Acquisition Context
  • This is Squad’s 1st transaction in the Marketing sector.
  • This is Squad’s 1st transaction in the United States.
  • This is Squad’s 1st transaction in California.

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M&A Deal Summary

Date October 15, 2024
Target Reiman Agency
Sector Marketing
Buyer(s) Squad
Sellers(s) IZEA Worldwide
Deal Type Divestiture

Target Company

Reiman Agency

Los Angeles, California, United States
Reiman Agency is a boutique sports marketing firm representing top athletes, teams, and brands, providing comprehensive marketing solutions that drive engagement and results. Reiman Agency is based in Los Angeles, California.
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Buyer Overview 1

Buyer

Squad

Lewes, Delaware, United States

Category Company
Sector Digital Media
DESCRIPTION

Squad is a data-driven influencer marketing platform that helps brands connect with influencers globally. Specializing in optimizing campaign effectiveness and maximizing ROI, SquadApp streamlines brand-influencer collaborations, providing businesses with scalable solutions to execute high-impact influencer marketing strategies. Squad is based in Lewes, Delaware.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2024 1 of 1

Seller Profile 1

SELLER

IZEA Worldwide

Orlando, Florida, United States

Category Company
Founded 2006
Sector Internet Software and Services
Employees110
Revenue 36M USD (2023)
DESCRIPTION

IZEA Worldwide is an online marketplace that connects brands with influential content creators. IZEA Worldwide was founded in 2006 and is based in Orlando, Florida.


Deal Context for Seller #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-25 Reiman Agency

Los Angeles, California, United States

Reiman Agency is a boutique sports marketing firm representing top athletes, teams, and brands, providing comprehensive marketing solutions that drive engagement and results. Reiman Agency is based in Los Angeles, California.

Buy -